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For web design in Chicago, Trinity Marketing Group is one of the best!

As web page designers, we get many commonly-asked questions about the Internet and how it works.


Q: What are the Internet and the World Wide Web?

A: The Internet is a network of computers all over the world that are connected by phone lines. It was originally created by the U.S. military to assure safe and secure communications in the event of a war. Their are an estimated 50 million users and experts estimate it is growing at a rate of over one million users per month. Many experts believe that there will be over 200 million online by the year 2000. The World Wide Web was created by Tim Berners-Lee, and became publicly available in 1993. His idea was to make information on the Internet accessible through a simple interface on any kind of computer anywhere on a network. The World Wide Web, combined with an interface known as a "browser," presents information with the look and feel of a Windows or Macintosh program. The World Wide Web is only one section of the Internet. This is by far the best new business marketing tool since the television and telephone were invented. Many business experts are urging businesses to get online or perish. While that may be a bit extreme, we do believe that businesses with a presence on the Internet will have a distinct competitive advantage over those that do not.

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Q: What are "home pages" and "web sites?"

A: A home page is an electronic version of a display ad. It can consist of text, color graphics, sound, video and animation. It is identified by its unique address, such as http://www.companyname.com. A web site is a collection of pages that are connected by "hyperlinks," which can be words or graphics. When customers see something they are interested in, for instance a directory of your products or services, they simply place the cursor over the link and click once, and they are automatically taken to that page. To be accessible on the Internet, a web site must be put on a computer that is connected directly to the Internet 24 hours a day, 7 days a week. These computers are larger and faster than the typical PC, and use connections that are significantly faster than standard PC modems. Remember: You don't need a computer to use our services. We will put your information on the Internet for you.

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Q: Who uses the Internet?

A: The Internet is used by businesses, individuals, educators and students. Eventually, virtually everyone will use the Internet. According to one survey, 60% of the users are male, 65% of the users are 18 to 44 years old and 67% of the Internet users make over $65,000 a year. 85% of the world's top companies have a web site

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Q: What can the Internet do for my company?

A: The Internet can be used for many purposes, among them are:

  • increasing exposure for a business, potentially to millions of Internet users.
  • improving customer service and communications using email, eliminating printing, postage and phone calls.
  • generating sales leads using on-line forms instead of traditional forms of prospecting.
  • selling products and services, including accepting payment, using color graphics, photos, and on-line catalogs.
  • testing new ideas and announcing new products via email and on-line feedback.
  • conducting surveys and gathering information electronically.

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Q: Can't we create our own web site?

A: Yes. In fact, many programs are available to help you create your own home page or web site. However, it is not as easy as it sounds. To develop an effective web site you must have at least a basic understanding of HTML, the language in which the pages must be written for the Internet. Additionally, you must consider the design, flow and structure of the site. And where will you put it when it is done? Doing it yourself may save you a little money up front, when you consider the time you would spend doing it yourself, and the importance of a well-designed site, you can see that your money would be well spent letting us do it for you. We want you to succeed!

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Q: How will people find our web site?

A: This is a question that plagues many individuals and organizations after putting their homepage on the Internet. Simply placing your site on the World Wide Web will not bring people to your site. Unlike a retail store, people do not just "drive by" and stop in. On the Internet, you must have a way to get people to your site. This can be accomplished several ways. 1) Make sure you put your Internet address on everything your company puts out. We can help you with ideas and suggestions on how to do this effectively. 2) Register your address with search engines on the Internet. Search engines are on-line software programs that help users find information on the World Wide Web. There are literally hundreds of search engines available. We offer free registration with some of our web site packages, and paid services for more in-depth coverage. By registering with the search engines, your address is included in the database that is searched when a user is looking for a particular topic or item. Because each search engine works differently, it helps to understand how they search, to optimize the information provided during registration. 3) Promote your web site through various Internet and non-Internet vehicles and services. We can help you decide what you should do in terms of promoting and announcing your web site.

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Q: Who assigns Internet addresses?

A: Internet addresses are assigned by the InterNIC. The InterNIC was established in 1993 as collaborative project between AT&T, General Atomics and Network Solutions, Inc. (NSI). NSI, located in Herndon, VA, manages the Registration Services Project. They receive funding from the National Science Foundation to provide registration services for the Internet community via telephone, electronic mail, and U.S. postal mail. Registration Services works closely with domain administrators, network coordinators, Internet service providers (ISP's), and various users. Registration Services is responsible for assigning Internet addresses for all users on the Internet. For instance, if you wanted mycompany.com (known as a domain name) as your address (http://www.mycompany.com), you would have to check with InterNIC to see if it was available. Then, you have to apply to register that domain name. We will do that for you if you want your own domain name.


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