,  |  9 January 2013

Aaron Kwok Unveils the Latest Kent & Curwen Lightbox and Limited Edition Kent & Curwen Riding Jacket

(January 9, 2013, Hong Kong) Celebrating the launch of Kent & Curwen’s new advertising campaign and announcing the brand’s fourth collaboration with the Hong Kong Jockey Club, brand ambassador Mr. Aaron Kwok unveiled his latest Kent & Curwen light box image at the IFC boutique on January 9, 2013, wearing a head-turning, limited edition Kent & Curwen Riding Jacket.
At this year’s Centenary Sprint Cup , British luxury menswear brand Kent & Curwen pays homage to the quintessential British sport of equestrianism by launching this limited edition Riding Jacket. With only a small number available in Hong Kong, the Riding Jacket sports a wonderful sense of “sartorial eloquence” (as Sir Elton John would put it) that is true to Kent & Curwen’s impeccable English style.
The riding jacket, officially known as a Hacking Jacket, was said to originate fromEngland in the late 1600s and was worn chiefly for equestrian events of various types, such as horse shows, fox hunting, shooting parties and pony clubs, before their fashionable associations with aristocracy. While the fashion industry has changed vastly since that time, riding jackets have remained resilient and popular for their prominent full-length features, broad-collars and signature lapels. Today the hacking jacket has more of a formal reputation about them. A stalwart of Savile Row, the hacking jacket is still designed for the business of riding.
Kent & Curwen’s limited edition Riding Jacket showcases a combination of traditional English design with a dash of modernity. Made from 100% wool blend – with the exception of its lapel that is purely made from luxury velvet, the Riding Jacket comes only in an ash-grey tone with tight sleeves that gently hugs the waist-line. Naturally perfect for hunting or polo sports, the jacket’s design is the epitome of timeless British style.
As brand ambassador of Kent & Curwen, Mr. Aaron Kwok is the first person to own a Kent & Curwen Riding Jacket which he effortlessly mixes and matches with the brand’s S/S 2013 Collection.
Throughout his past 3-year collaboration with Kent & Curwen, the brand has continuously supported the actor in numerous on and off stage events including his wardrobe for his most recent blockbuster movie, Cold War, where Kwok played the role of a Deputy Commissioner of the Police Force.
Last year, Kwok was also invited to London– the birthplace of Kent & Curwen – for a campaign photo-shooting. At the same time, he was also invited to The Kent & Curwen Royal Charity Polo Cup that year as the brand ambassador to mingle with stellar guests including Prince Harry ofWales, Lord and Lady Lloyd Webber, Ms. Sabrina Fung, Mr. Timothy Fok, Lady Gabriella Windsor, Lady Henrietta Spencer Churchill, and Twiggy.
The Kent & Curwen limited edition Riding Jacket is only available in 12 pieces inHong Kong, and can only be purchased at the Hong Kong Jockey Club Levade and at the Pop-Up Store at the Kent & Curwen Centenary Sprint Cup on January 27, 2013.