Cultivated with Italian panache and the spirit of la dolce vita, CERRUTI 1881 is a jewel in the crown. While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, CERRUTI has embraced innovation and creativity to become the quintessential contemporary menswear brand.
"CERRUTI has a culture based on fabrics and the soft association of colors."
The Cerruti brothers founded the House of Cerruti in 1881 in Biella, Italy. The House quickly gained a reputation for its manufacture of the highest-quality wools and luxurious textiles. Maestros of their craft, the Cerrutis’ reputation grew throughout the century, with Nino Cerruti taking the baton at the age of 20 in the 1950s. An expert in production, Nino modernised the family’s weaving workshops and invested in two factories in Milan. There, he produced his first menswear collection in 1957, creating a legendary impact on men’s ready-to-wear.
Nino’s close ties to Hollywood and the allure of his collections led to instant and far-ranging success.