For nearly a century, Kent & Curwen has stood as a paragon of authentic British menswear, noted for its classic styling, superb materials and impeccable tailoring. Creative director Daniel Kearns, in partnership with David Beckham, has established a new blueprint for Kent & Curwen: a fresh take on English heritage for the way men dress today.
Kent & Curwen was founded in 1926, two years after Eric Kent and Dorothy Curwen crossed paths on Savile Row. The brand first made its name with neck attire, supplying ties to venerable universities in Oxford, Cambridge and producing neckwear for the finest clubs in London, the country’s best schools, and all of the British regiments throughout the Empire. Since the introduction of the iconic cricket sweater to its collection, Kent & Curwen has been dedicating staunch efforts to consolidating sporting spirit into its codes of design, offering customers impeccable tailoring in authentic British style. The Three Lions Herald trademark, originally used by King Richard I, underlines the brand’s regal status and royal ties. Kent & Curwen carves a reputation as an avid sports sponsor and a paragon of contemporary menswear, constantly updating the quintessential “new generation British” sportswear through innovative elements, with a view to combining fashion, classic and sport in its designs.
Continuing the legacy of Kent & Curwen in the 21st century, Creative Director Daniel Kearns has taken from the authenticity of its storied past to create a wardrobe fit for the modern man. It’s about reworking the classic hallmarks of British sporting pastimes for the everyday, mixing them with menswear staples to form the foundation of the Kent & Curwen look, inspired by David Beckham’s own celebrated take on style. Daniel Kearns and David Beckham have worked collaboratively to create this new vision for Kent & Curwen. It’s a unified approach that began with deep research in the archives, finding the traditional pieces and heritage details that will resonate with men today. David Beckham is involved in all aspects of the Kent & Curwen business, including product development, market expansion, advertising and store aesthetic. The team has also reimagined the distinctive Three Lions logo and combined them with the brand name in a style that brings modernity to heritage. The ambition is to create a modern lifestyle brand based on the authenticity of its legacy, something that is identifiable with its history, and instinctively wearable for men all around the world.