,  |  29 August 2011

CERRUTI 1881 at CAFA Art Museum Beijing

CERRUTI 1881 proudly unveiled their Spring / Summer 2012 Collection at CAFA Art Museum in Beijing with around 70 media attendees from Mainland China, Hong Kong and Taiwan.
The brand chose the CAFA Art Museum as the perfect backdrop for the event for its contemporary yet simple interior design that epitomizes the event theme, “Celebrates the Grand Écoles”, and to echo with the brand’s signature style. The event started with a cocktail, the area decorated with the collection’s inspiration – the three great universities of France. Dinner was followed by an ingenious fashion show on the dinner table with top models highlighting the chic, Parisian style found in the Spring / Summer 2012 Collection. Indeed, the venue was transformed into a Paris landmark with the runway decorated as Place de la Madeleine.
This season CERRUTI 1881 pays tribute to the great universities of France – and their three distinct specialties: engineering, liberal arts and fine arts. Les Grand Écoles, as they are known in France, attract leading young intellectuals and artists each year – making them the ideal inspiration for Spring / Summer 2012.