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| 13 August 2015
CERRUTI 1881 Fall/ Winter 2015 – 2016 Campaign Inspiration
David Lipman is appointed Creative Art Director of Cerruti 1881 for FW’15 Campaign.
David Lipman draws on decades of collective experience in marketing, branding, advertising and design. By developing an understanding of each brand – its history, difference and potential – David creates strategically tailored, fully integrated, and uniquely effective communications.
To him, Cerruti is synonymous with Italy. Cerruti is la dolce vita. It is the essence of Italian elegance, the glamorous life – a celebration of the unrehearsed and spontaneous. He wanted the campaign to reflect life’s beautiful imperfections and the singular character of the man beyond his clothes. The images should always be confident, strong, and comfortable, yet lush, sensual and vulnerable.
The campaign was shot on the Amalfi coast Italy in an Italian villa perched high stop the cliffs and overlooking the spectacular sea. The panoramas are something you are unlikely to forget and boast authentic flavors of the sun and sea. The terraces were sundrenched and overlooked picturesque sea and landscapes of breath-taking beauty.
Sean O’Pry stars in the campaign. He lives la dolce vita. His energy, self-expressiveness, and passion for living were contagious onset and enlivened the campaign. Crista Cober is our leading man’s love. She’s an elegant beauty that walks with grace, elegance and sophistication and has an air of mystery. She added the perfect chemistry and aroma to campaign. Together their romance is natural, unrehearsed, as only the Italians live.
To shoot the campaign, He could think of none other than Francesco Carrozinni. Francesco lives and breathes Italy. He was born in Monza, Italy and is the son of Franca Sozzani, Italian Vogue’s editor-in-chief. There was no one better to capture what it means to be Italian.
The images in the end capture the DNA of Cerruti -thoughtful, confident, romantic and expressive. It is unapologetically classical, with the cool unrehearsed individuality that defines innate style with a glamorous fashion edge to it. It bring us back to enduring human values, reminding us of what really matters, to love together, what it means to live well.
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