,  |  1 July 2016

CERRUTI 1881 Fall Winter 2016 Campaign Inspiration

For Fall/Winter 2016, CERRUTI 1881 celebrates understated, relaxed, masculine elegance in a dynamic new advertising campaign. The campaign shot by internationally-acclaimed photographer Peter Lindbergh at a studio in Paris features model super-star Andres Velencoso. Andres is also featured in the current CERRUTI 1881 fragrance campaign.
The concept for the campaign was inspired by CERRUTI 1881’s long connection to cinema and focuses on beautifully cut clothes and textural fabrics. The campaign uses natural light and studio setting that allows the personality of the collection, accessories and talent to be the focus.
The images include men’s ready to wear, leather goods, accessories, women’s hand bags, and men’s and women’s jeans collection. In addition to print images, a short film of Peter Lindbergh in conversation with CERRUTI 1881 ‘s Chief Creative Officer Jason Basmajian will support the campaign.
CERRUTI 1881 Chief Creative Officer, Jason Basmajian adds “We were very excited to work with Peter who has captured the essence of CERRUTI 1881 ‘s mood and style with beautiful pictures of the Autumn/Winter collection. The campaign, both strong and understated, has created a visual dialogue of CERRUTI 1881’s DNA. I enjoyed our conversations and feel Peter’s passion, experience and understanding of the brand is embodied in the quality of the images”.