,  |  21 February 2019


Modernity and history live in harmony within the world of CERRUTI 1881, under the leadership of Chief Creative Officer Jason Basmajian.
The Spring Summer 2019 campaign, lensed in Paris by emerging image-maker Erik Madigan Heck, aptly captures the house’s upbeat mood in fresh and easy photographs. The graphic and minimal composition of the campaign matches the contemporary and luxurious collection. Heck’s bold and playful approach is an important component of the house’s branding strategy.
Focusing on great detailing across its diverse range, the campaign showcases both relaxed tailoring and modern sportswear. Eduards and Kit, and Akeem represent the new CERRUTI man. They are youthful, diverse, and pert men about town.
The campaign also introduces the women’s capsule. Starring Lidia, it is a natural extension of the men’s offering, grounded in sophistication and coupled with a relax silhouette, sportwear touches, and a chic attitude.
Accessories are also presented. Laidback and aestival sandals that accentuate the effortless vibe of the proposition.
“This campaign highlights our move towards a sportier collection. We achieved that with the collection and it translated perfectly into the campaign. Relaxed tailoring and graphic sportswear bring out the youthful spirit of the brand.” Jason Basmajian, Chief Creative Officer.
The Spring Summer 2019 campaign also introduces the collaboration between the house and Finnish artist Tuomas Markunpoika who is represented by Gallery FUMI in London. Chief Creative Officer Jason Basmajian picked Markunpoika’s work to sustain the long-lasting conversation between art and fashion.
“Tuomas‘s work balances art and design, and industry and craft to create bold shapes that work well with the strong color sensibility and graphic nature of the campaign.”