,  |  4 January 2013

CERRUTI 1881 Presents Modern Masculinity as Inspired by Paris for CERRUTI 1881 Spring/Summer 2013

This season CERRUTI 1881 takes its cue from the men of Paris, with distinctive business wear representing the go-getters of the 8tharrondissement, youthful, trend-setting looks giving a nod to the artistic 9th arrondissement, and weekend chic inspired by the 7tharrondissement, which has been home to city’s most fashionable residents for more than four centuries.
8e: Discreet and Dashing
For its formal line, CERRUTI 1881 embraces a clean look that relies on stylish combinations, luxurious fabrics, a rich palette, and clever design. This season’s “ total look” coordination is exemplified by a luxurious charcoal grey pinstriped suit made from pure silk. Its softer silhouette and slim fit give it an easy elegance, while wearing it with a very modern zip-front shirt with shadow stripe sleeves picks up on today’s important colour-blocking trend. Topping these pieces and adding a dash of youthful exuberance is an unconstructed super-lightweight coat. Its water-resistant fabric provides an ideal defense against spring showers, while its exclusive digital check print harks back to classic Cerruti fabrics, and discreet details such as the drawstring closure lend just a touch of sportiness to an executive look.
Other great examples of “total look” dressing are captured in two eye-catching suits with very distinct attitudes. The season’s most fashion forward look comes with an amazing digital print. The new dark navy check gives an illusion of texture and also gradates from light to dark – on the jacket, trousers, shirt and necktie, all of which are crafted from the same eye-catching fabric.  Equally chic, yet offering a more subtle approach is an elegant suit made from heather gray wool. The fabric picks up on this season’s fashion hue, lilac, as well as adding a touch of luminescence. Worn with a stylish T-shirt with a subtle 1881 logo, the suit is ideal for all occasions, day or night.
9e: Dynamic Dressing
CERRUTI 1881 takes a decidedly European approach to its casual collection, with sporty silhouettes, high functionality and on-trend styling.  All of these elements can be found in this season’s must-have blouson, which is made from an innovative, breathable nylon that is wrinkle-free and water repellent. It’s a perfect spring piece and its olive green colour is complemented by a mustard yellow T-shirt that features two eye-catching components: sleek stripes and pique jersey for a block effect, and a new 1881 cut-out logo that is fused onto the front, adding dimension and dynamism to the look.
This innovative approach is also exemplified by another must-have: a reversible cotton blouson made from a single layer of fabric. Of special note is the subtle brick pattern on the face, which is made through an innovative laser printing technique that removes pigment from fabric. This ultra-lightweight blouson, with modern snap closures, detachable hood, and oversized patch pockets is not to be missed.
7e: Relaxed but Rich
CERRUTI 1881 excels at bridging the wardrobe gap between business-wear and casual clothes, which is an absolute must for modern men. Since its inception, Cerruti has offered looks that are relaxed yet refined, unconstructed and unrestricting. Look no further than this spring’s outstanding leather jacket for a fine example of this philosophy. This super-soft lambskin jacket can be worn anywhere at any time. It’s lightweight and reversible: on the outside, a rich taupe that coordinates effortlessly with a host of other colours and textures, and on the inside a deep claret that perfectly captures the mood of spring 2013.
Also capturing the relaxed-but-rich spirit is a luxurious knit twinset made from a wool-cashmere-silk blend that is soft to the touch and ultra-comfortable to wear. The cardigan, which has a matching polo, is in a sophisticated dusky pink hue, with elongated sleeves and dropped shoulders creating a more relaxed look. To capture the Euro mood, pair this twinset with classic ecru-coloured trousers. 
The Finishing Touch
This season CERRUTI 1881 has created a range of accessories for executives on the go, including modern attachés and laptop-ready satchels that capture the discreet style of the CERRUTI 1881 man. Especially eye-catching is a new ergonomically designed backpack that features a secure, shock-resistant laptop pocket, padded leather straps for extra comfort, and a subtle 1881 monogram. The range of accessories also includes everything from iPad pouches and sleek belts to great overnight bags and hold-alls that are perfect for that getaway weekend in the spring.