,  |  6 June 2017

David Beckham and Daniel Kearns bring their new vision for Kent & Curwen to Shanghai

Creative Director Daniel Kearns and business partner David Beckham brought their new vision for Kent & Curwen to China with an immersive presentation, cocktail party and dinner celebration at The Waterhouse at South Bund, Shanghai. Kearns’ design flair and Beckham’s celebrated influence were emblematic of the brand’s iconic British heritage and new style attitude.
“We are here to show Shanghai a new vision for this great brand” explained Kearns, “British style is due an update. We are offering a wardrobe that feels authentic yet interesting, embracing the heritage of Kent & Curwen in a more creative fashion”
David Beckham, business partner and inspiration behind the brand commented: “This is a project that is close to my heart because it authentically combines old British heritage with contemporary style. Through Daniel Kearns’ creative direction, we are introducing a collection that feels modern and relevant for today without sacrificing the rich history of the brand. I am excited to be in Shanghai to share our vision with stylish men across China.”
Invited guests previewed Autumn-Winter 2017/18, the first full collection by Kearns in partnership with Beckham and available in Kent & Curwen stores across China from August. Varsity blazers, military outerwear and vintage-inspired sportswear were spotlit in glass vitrines that brimmed with fresh flowers. Large video installations played alongside footage of London from the 1970’s.
Guests joined Beckham and Kearns in a ‘pop-up pub’ serving Haig Club cocktails, glasses of chilled Guinness and miniature traditional pub food. DJ Victor Aime of Le Baron played a set of British indie bands from the 80’s and 90’s.
Special guests included; Hu Bing and Yuan Hong, Wesly Wong & Alex Fong, all of whom wore Kent & Curwen for the occasion.
Having flown directly in from filming The Swimmer, actor and London Fashion Week Men’s Ambassador Hu Bing, a friend of the brand since meeting David Beckham in London in January, dressed in a limited edition striped Kent & Curwen ‘Shanghai Club’ blazer said:
“I like the way the brand feels modern and cool yet still rooted in its heritage”
Renowned actor celebrity and style icon Yuan Hong, dressed in an iconic Kent & Curwen three lions cardigan in senape, commented:
“The three lions emblem for me represents a British style that transcends fashion.”
Beckham and Kearns were later joined by editors and friends of the brand for an intimate dinner with a menu conceived by Michelin star English chef Jason Atherton. Top fashion photographer Chen Man, Yuan Hong, Hu Bing, Alex Fong, Wesley Wong and fashion industry insiders dined on slow cooked beef and Victoria sponge cake.