,  |  1 September 2016

D’URBAN Fall/Winter 2016 Collection – Guaranteed Japanese Quality, True Japanese Style

D’URBAN Fall/Winter 2016 Collection

Guaranteed Japanese Quality, True Japanese Style

 

Starting with the Fall/Winter 2016 collection, D’URBAN is delighted to announce its participation in the new “J Quality” campaign, which was initiated by the Japanese government to promote Made in Japan products. The “J Quality” guarantee is granted only to products that can demonstrate they were designed and manufactured in Japan at every step of production – from weaving to dyeing to sewing to finished product. D’URBAN is proud to be the fashion brand with the most “J Quality” recognitions.  Customers can look for “J Quality” hangtags on D’URBAN clothing starting this autumn. For more information about the J-Quality campaign, please visit http://jquality.jp.
The pursuit of pure Japanese style and quality runs throughout the Fall/Winter 2016 collection, which explores transitions: from classic to modern and from formal to casual. Relying on the Japanese trifecta of superb technical fabrics, minimalist styling and a masculine palette, the collection is designed to take men from the boardroom to the boulevard to a favorite bar in true style.
Classic Menswear with a Modern Edge
In the first theme of the season, D’URBAN redefines classic menswear pieces. The winter blues palette ranges from dark denim to deep navy to royal blue highlighted by rich tones of green-gray and purple-red. This sophisticated use of color is evident in one of the key looks of the season, which features a quilted jacket styled as a shirt. This multi-functional piece can be worn as an inner layer or as ultra-light outerwear and team it with a mock turtleneck and denim-look cotton-wool trousers in a new slim cut. By coordinating casual pieces with formal pieces, D’URBAN also captures today’s menswear trend. Check out the must-have knit baseball jacket. A marvel of modern technology, it has been created from two fabrics bonded together – a dark denim-look cotton facing and a soft stretch jersey lining. Team this classic causal piece with a sleek nylon jacket and formal pants. The opposite styling also works as shown when D’URBAN pairs a formal, luxurious bamboo-wool blended jacket with all-new jogging pants.
Real-World Style with Military Heritage
For its second theme, Realist, D’URBAN takes inspiration from Army surplus stores, showcasing military-influenced styling and details like raw-edge finishes. The colors include shades of army green, camel and khaki highlighted by blues and grays. The outstanding look from this range is a military coat with a difference: the green leather on the front is bonded with sheared wool on the back. Worn with a cream-colored wool turtleneck pullover, along with slim-cut corduroys pant, the result is a perfect example of today’s technical possibilities meeting timeless styling. Modern technique is also showcased in autumn’s new blouson – an olive green hooded jacket crafted from two fabrics woven together so that they create a unique gradation pattern. The same innovation is displayed in D’URBAN’s must-have winter caban, which transitions from warm wool to sleek poly in shades of gray and with a 3-D effect. Last but not least, D’URBAN’s dark blue causal long coat is created from an exclusive new wool-silk fabric that feels ultra-luxurious. The high peaked lapel, contrasting real horn buttons and raw edge finish make this one of winter’s hottest pieces.
Suited Up
This season’s Suits also show D’URBAN at its leading edge best. Texture and tone replace pattern as the important factors here. This updated approach is clear in a two-piece suit that has a classic silhouette but very modern look thanks to the mélange-effect wool, which gives a denim-like appearance. The knit necktie provides texture and is in the same blue-grey tone as the suit, creating today’s coveted monotone look. Such subtlety is also showcased in the season’s quintessential suit – a three-piece ensemble featuring a jacket with high-peaked lapel and a gilet with a shawl collar, all in mélange-effect wool-silk. It’s formal, subtle and stylish – the perfect choice for serious business.
New “Personal Order” Service from D’URBAN
D’URBAN is also excited to introduce a new initiative: Personal Order service, which gives men the opportunity to choose the fit and fabrics of their clothing that is entirely made in Japan. In selective D’URBAN stores, our front-line staff has been trained by expert tailors to advice on customer for the right fit. Each personal order service has specially made for the individuals. Personal Order allows customers to receive flexible and personalized adaptation. Personal Order rolls out in select stores across Hong Kong in September 2016.