"The Cerruti Man is a not a fashion person but one with a modern attitude."

20 January 2017
CERRUTI 1881 Fall Winter 2017 Fashion Show

FALL – WINTER 2017.18



For immediate release

This year CERRUTI 1881 celebrates our 50th anniversary. The house will present a collection inspired by 5 decades of CERRUTI style, with research focused on garments and photographic archives that represents our current perspective. The result is decidedly modern cinematic and strong.

As CERRUTI 1881 is a brand born in fabrics we have fronted exclusive developments, texture, luxurious and innovative cloths, which are used in a relaxed, but elegant, masculine collection that bridges tailoring and sportswear.

The winter color palette consists of black, camel, shades of grey, bottle green, purple, burgundy and navy blues.

The fabrics are textural and rich: Oversized checked jacquard and chevrons play a key part in the collections homage to tradition. Shearling, pony skin and astrakhan are featured throughout the looks either in detail or signature silhouette.

The CERRUTI man favours a diverse approach to clothing. Archival pieces are reinterpreted in new fabrications, which contribute to the collection’s key attributes of volumes and layering.

The new tailoring silhouette presented this season is a relaxed soft shoulder, longer jacket with a full high waist trousers, worn with a round neck gillet. Longer coats with a drape feature dropped shoulder, kimono sleeves, double combos and an updated raglan trench in exclusive Lanificio Fratelli Cerruti wool jacquard also appear within the collection.

Knitwear has a key role in the collection, contributing both volumes and textures. Patterns are sketched into the collection using large Prince of Wales checks in the key seasonal palette. Drop shoulder and large mock neck sweaters sustain the emphasis of our si lhouette through the combination of knit and tailoring, which are worn loose over slim trousers or tucked into high waist full cut trousers.

A sportier more casual feeling also compliments the full collection. Dark indigo & black utilitarian denim with a clean and sophisticated cut can be seen throughout a range of parkas, and cabans, along with a duster trench and high break overcoat.

The accessories feature a special 50 years anniversary collaboration with our eyewear partners in either optical or sunglass styles. Bags in new proportions are shown in textured calfskin, on exclusive jacquard fabric, developed for both ready to wear and accessories.

Shoes are double welted cap-topped lase ups, rubber soled, Chelsea boots, quilted high-top military boots or textured sneakers with rubber cap-topped details. All shoes can be found with an elegant hand burnished leather finish ranging in key seasonal colours such as burgundy, green, brown, navy and black.

"It has been a privilege to be at the helm of such an iconic masion on the celebration of our 50th anniversary. Nino Cerruti’s vision and philosophy has always been an inspiration to me on moving the brand forward." says Jason Basmajian, CERRUTI 1881’s Chief Creative Officer.

01 September 2016
CERRUTI 1881 Autumn Winter 2016-2017

The Autumn/Winter 2016-17 collection under the Creative Direction of Basmajian takes its cue from the original codes of masculine elegance. The CERRUTI man is sophisticated, a man of the times who appreciates style over trends: a complete men’s wardrobe in evolution.

CERRUTI has always been a symbol of sophisticated male elegance. Both relaxed and self- confident, the House’s signature tailoring focuses on cut, fabrics and textures. The thrust of the new collection is discreet, yet effortless chic – an antidote to current fashion trends”, says Jason Basmajian, CERRUTI 1881’s new creative director.

For his first CERRUTI 1881 collection, Jason Basmajian shows a collection with virtuoso menswear standards. He has captured the brand’s hallmark sartorial spirit, the subtle blend of rigorous and generous cutting, with a sensual touch provided by the refined fabrics, some of which are produced by Lanificio Fratelli Cerruti.

The rich colour palette is inspired by mineral shades, earth tones, granite, marble and metal. Deep plum, burgundy, camel add emphasis and contrast to the classic palette.

CERRUTI man opts for an eclectic approach to clothing, choosing essentials that meld comfort with elegance. A sports parka with leather trim, bomber jackets, car coats, and overcoats a shade oversized that cut a contemporary, sophisticated figure. A new tailored silhouette, including two-button suits, straight-cut or double-breasted, or three-piece models with matching waistcoats, carves out a soft, slender profile, emphasising the body’s curves naturally without even the slightest overstatement. Ultimate luxury comes in the form of fully reversible leather jackets and shearling overcoats and blousons. On the inside, shearling joins forces with Nylon, while on the outside, flannel and leather form a stunning duo. Jason Basmajian has also created an evening wardrobe, with black silk grosgrain gracing the collars, lapels, and buttons that adorn blazers cut from thick, slightly hazy two-tone silk jacquard, a dark overcoat and an about-town dinner jacket, on even a jacquard blouson with cashmere trousers for a chic yet sporty attitude to evening wear.

Round-toe derbies, lace-up boots and Chelsea boots, fitted with commando thick soles, are made from technical jacquard fabric such as smooth or grainy calfskin. The rucksacks, produced from fabrics exclusive to CERRUTI 1881, are a perfect match for knitted or brushed silk ties featuring hazy motifs. 

01 July 2016
CERRUTI 1881 Fall Winter 2016 Campaign Inspiration

For Fall/Winter 2016, CERRUTI 1881 celebrates understated, relaxed, masculine elegance in a dynamic new advertising campaign. The campaign shot by internationally-acclaimed photographer Peter Lindbergh at a studio in Paris features model super-star Andres Velencoso. Andres is also featured in the current CERRUTI 1881 fragrance campaign.

The concept for the campaign was inspired by CERRUTI 1881’s long connection to cinema and focuses on beautifully cut clothes and textural fabrics. The campaign uses natural light and studio setting that allows the personality of the collection, accessories and talent to be the focus.

The images include men's ready to wear, leather goods, accessories, women's hand bags, and men's and women's jeans collection. In addition to print images, a short film of Peter Lindbergh in conversation with CERRUTI 1881 's Chief Creative Officer Jason Basmajian will support the campaign.

CERRUTI 1881 Chief Creative Officer, Jason Basmajian adds “We were very excited to work with Peter who has captured the essence of CERRUTI 1881 's mood and style with beautiful pictures of the Autumn/Winter collection. The campaign, both strong and understated, has created a visual dialogue of CERRUTI 1881’s DNA. I enjoyed our conversations and feel Peter's passion, experience and understanding of the brand is embodied in the quality of the images”. 

24 June 2016
CERRUTI 1881 PARIS Spring Summer 2017

The Spring/Summer 2017 collection continues to embrace the Cerruti identity through original codes of masculine relaxed elegance. The Cerruti man is sophisticated, a man of the times who appreciates style over trends: a complete men’s wardrobe in evolution.

“The colors for this season are soft, muted and sophisticated tones favored by Mr Cerruti. Dusty pastels, mineral shades and neutrals. Cuts are soft, relaxed with more drape, volume and movement to fabric. I love the contrast of tailoring with fluidity. Patterns come in subtle textures or a camou-foliage jacquard inspired by tree-bark”, says Jason Basmajian, Cerruti 1881’s Chief Creative Officer. “We repeated this motif in wool jacquard, technical outwear, printed and in coated canvas on accessories. I loved the subtle colors and organic natural feel to the pattern” Basmajian adds.

Following on from the F/W 16 Cerruti 1881 collection, Jason Basmajian displays the continued elevation of the brand. He has captured the brand’s true nature through exquisite sartorial execution, chic sportswear and innovative knitwear all of which create a modern and refined expression. Spring/Summer’s fabrication are born out of a deep strong collaboration with Lanificio Fratelli Cerruti on exclusive developments.

The refreshing palette of dusty pink, calm blues, persimmon teal, mint, off whites grounded by navy, chocolate brown and moss add emphasis and contrast.

The Cerruti man favors a diverse approach to clothing. Essentials are reinterpreted in new fabrications, volumes and layered in with more directional pieces. Balancing a sportier relaxed ethos with elegant simplicity focused on the fabric and cut. Unlined dusters and coats, layered over knitwear and jersey, camo-foliage outerwear is trimmed in suede. Tailoring is presented in new summer shades. Peak, notch double breasted and shawl lapel shapes are all presented, some with self-fabric covered buttons or patch pockets.

New to the Cerruti 1881 is the launch of a denim collection. A sportier more casual feeling compliment the full collection. Japanese selvedge edge, Italian made, clean design and modern fit give life to the newest part of the Cerruti line, washes run from black to charcoal, ash grey, vintage blue dark denim and indigo.

Accessories include coated canvas and leather bags in the camo-foliage motif. Shoes in a derby style are shown with crepe soles or white micro soles. Sandals are either elegant in hand burnished leather or sporty with Velcro closure and micro sole. 

18 May 2016
Announcement of LAURENT GROSGOGEAT as General Manager

As General Manager, Laurent Grosgogeat's mission is to develop the brand internationally and revitalize the CERRUTI 1881 image as one of the leading luxury menswear brands.

Laurent Grosgogeat developed a solid experience in luxury for over 20 years in the most prestigious houses Louis Vuitton Malletier, Cartier as General Manager in South Korea and Italy, Chanel, where he was Senior Vice President of Jewellery & Watches for the US and Pacific, Estee Lauder Companies Inc. within the Global Retail Channel Division in New York. Laurent Grosgogeat has a deep expertise in selective distribution, across different product categories such as leather goods, fashion accessories, prestige beauty, as well as luxury watches and high-jewellery.

Laurent Grosgogeat graduated from the Sorbonne University and the Institut d’Etudes Politiques (Sciences Po) in Paris.

Richard Cohen, CEO of CERRUTI 1881 and Trinity Limited, said: "We are pleased to welcome Laurent Grosgogeat in Paris at CERRUTI 1881. He has extensive experience of brand development in luxury. His retail approach and strong knowledge of luxury brands are keys to the success of CERRUTI 1881".

Laurent Grosgogeat said: "I am honoured to join and participate in the international development of the House of CERRUTI 1881 which has such a unique heritage and very excited by the mission entrusted to me." 

02 March 2016
CERRUTI 1881 Spring Summer 2016 Collection

The CERRUTI 1881 man is both contemporary and sophisticated. Self-confident and strongwilled. Elegant, but never behind the times. He has a keen sense of style, steering clear of thearchetypal fashionisto. He likes his wardrobe to exude prestige, but without conspicuous trappings of wealth or status symbols.

The Spring-Summer 2016 collection is designed to be a perfect fit for his personality. Fine tailoring meets urbane, sporty influences with a sleek, modern edge. Every item of
clothing in the collection is made from luxurious and innovative fabrics. All carry the CERRUTI 1881 signature: impeccable cutting for understated, masculine style, matched with refined details.

The Spring-Summer 2016 collection gives full voice to blended fabrics. Linen, silk and fine wool – some of which are produced by Lanificio Cerruti and Loro Piana – are woven together.

Nylon and leather are almost one and the same, and knitted fabrics blend cotton with silk.
Linen takes on technical fabric status whilst Cotton is versatile – natural, ethereal and
refined with a satin feel.

Silk jacquard conjures up the elegance of the modern dandy. Calf and kangaroo leathers
are dyed then textured nubuck or napa-style.

Geometric prints also set the tone for the season; Stripes inspired by nautical “Breton”
designs precede the window pane and “Geo” prints. These are followed by fine, two-tone
lines. And last but not least come micro-stripes redolent of seersucker.

Petrol blue is one of the Spring-Summer 2016 collection’s standout colours.
Blue marine is the new black, underscoring the elegance of CERRUTI 1881 man to

Taupe and grey are intrinsically vibrant.

Sandy beige and optical white hues define a look that is resolutely rooted in its times.
Brick-red and burgundy reds breathe life into the season.

The two- and three-tone mixes extend an invitation to travel to the heart of the world’s
major cities, as well as to seaside resorts.

This season, the centrepiece of the male wardrobe, the suit, comes straight-cut, with two
buttons and patch pockets with flaps. The slim-fit showcases the figure, but the same time
plays its cards close to the chest.

CERRUTI 1881 presents a more lightweight version of the traditional suit, with a
coordinated jacket and Bermuda shorts.

The blazer features a notched reverse collar.

Some of the straight-legged trousers offer the ultimate in refinement, with contrasting
side stripes.

More formal attire is paired with printed shirts, polo shirts, knitted T-shirts and soft
crewneck sweaters.

The Spring-Summer 2016 collection also offers more urbane pieces, including a
shortlength pea jacket with hidden buttons, a straight-cut blouson featuring a hood
concealed in the collar, and an oversized parka. Inspired by the world of American sport,
CERRUTI 1881also unveils a luxe version of the baseball jacket.

Infinite care has also been taken with the Spring-Summer 2016 season’s accessories.
CERRUTI 1881 man’s style comes into its own with city bag, a 48-hour holdall model, a
rucksack and document holder, all in opulent leather. Some models come in a leather-
Nylon mix.

22 January 2016
CERRUTI 1881 Fall Winter 2016 Paris Presentation

The Autumn/Winter 2016-17 collection under the Creative Direction of Basmajian takes its cue from the original codes of masculine elegance. The CERRUTI man is sophisticated, a man of the times who appreciates style over trends: a complete men’s wardrobe in evolution.


 “CERRUTI has always been a symbol of sophisticated male elegance. Both relaxed and self-confident, the House’s signature tailoring focuses on cut, fabrics and textures. The thrust of the new collection is discreet, yet effortless chic – an antidote to current fashion trends”, says Jason Basmajian, CERRUTI 1881’s new creative director.


For his first CERRUTI 1881 collection, Jason Basmajian shows a collection with virtuoso menswear standards. He has captured the brand’s hallmark sartorial spirit, the subtle blend of rigorous and generous cutting, with a sensual touch provided by the refined fabrics, some of which are produced by Lanificio Fratelli Cerruti.


The rich colour palette is inspired by mineral shades, earth tones, granite, marble and metal. Deep plum, burgundy, camel add emphasis and contrast to the classic palette.


CERRUTI man opts for an eclectic approach to clothing, choosing essentials that meld comfort with elegance. A sports parka with leather trim, bomber jackets, car coats, and overcoats a shade oversized that cut a contemporary, sophisticated figure. A new tailored silhouette, including two-button suits, straight-cut or double-breasted, or three-piece models with matching waistcoats, carves out a soft, slender profile, emphasising the body’s curves naturally without even the slightest overstatement. Ultimate luxury comes in the form of fully reversible leather jackets and shearling overcoats and blousons. On the inside, shearling joins forces with Nylon, while on the outside, flannel and leather form a stunning duo. Jason Basmajian has also created an evening wardrobe, with black silk grosgrain gracing the collars, lapels, and buttons that adorn blazers cut from thick, slightly hazy two-tone silk jacquard, a dark overcoat and an about-town dinner jacket, on even a jacquard blouson with cashmere trousers for a chic yet sporty attitude to evening wear.


Round-toe derbies, lace-up boots and Chelsea boots, fitted with commando thick soles, are made from technical jacquard fabric such as smooth or grainy calfskin. The rucksacks, produced from fabrics exclusive to CERRUTI 1881, are a perfect match for knitted or brushed silk ties featuring hazy motifs.

13 October 2015
Jason Basmajian Named Chief Creative Officer at CERRUTI 1881

Hong Kong 13 OCT 2015. European menswear fashion brand CERRUTI 1881 announced today that Jason Basmajian has been appointed Chief Creative Officer. CERRUTI 1881 is adominant brand of Trinity Limited (SEHK: 891),a leading retailer and owner of high-end menswear brands in Greater China and Europe.

Jason was previously Chief Creative Officer at GIEVES & HAWKES, also owned by Trinity, and directed its creative evolution from a heritage tailoring house founded nearly 250 years ago to an international luxury menswear brand. With a flagship store at menswear’s ultimate address, No 1 Savile Row, London, GIEVES & HAWKES today has more than 100 stores worldwide and is stocked by prestigious retailers, including Harrods in London and Bergdorf Goodman in New York.  

Trinity Limited’s Chief Executive Officer, Richard Cohen said, “Having successfully set a new creative direction for GIEVES & HAWKES – to industry acclaim - and having helped us conceive a new creative brief for CERRUTI, Jason is the perfect person to turn our expanded CERRUTIbrand vision into reality.”

Commenting on his appointment, Jason said, “I am very proud of what we have  achieved over the past three years at GIEVES & HAWKES. Having been involved in the initial planning for CERRUTI’s bigger future, I am incredibly excited and passionate about this new creative mission.”

Jason came to Trinity from Brioni, where he spearheaded the modernisation of that brand as its Artistic Director. His career in menswear began in the US with Donna Karan and Calvin Klein. Jason then moved to Paris to work as Creative Director of ST Dupont, where he oversaw the launch of ready-to-wear .

The Cerruti brothers founded the House of CERRUTI in 1881 in Biella, Italy, manufacturing the highest-quality wools and luxurious textiles. Maestros of their craft, the Cerrutis’ reputation grew throughout the century, with Nino Cerruti taking up the baton at the age of 20 in the 1950s. In 1967, he founded CERRUTI 1881, creating a legendary impact on men’s ready-to-wear. Today, the brand has 126 stores globally and is stocked at leading retailers worldwide.


- END -

13 August 2015
CERRUTI 1881 Fall Winter 2015 Collection

The Cerruti 1881 Fall/Winter 2015 collection reflects Mr. Nino Cerruti’s philosophy of non-superfluous design, clean and modern elegance achieved by using extensively researched innovative fabrics, rich textures and a mix of tailoring and sportswear. The clothes are beautifully cut and signature details are simple and not overdone.

The Cerruti 1881 Man
The Cerruti 1881 Man is an urban professional who is masculine, sophisticated and confident. He possesses elegant but modern taste. He values understated personal luxury and has a relaxed point of view on fashion. This modern man appreciates quality, sartorial craftsmanship, and seeks to mix this classic element with a contemporary sportswear twist. He has a strong sense of individuality, understands the essential Italian roots of Cerruti, and admires the unfussy and minimal sensibility of the House.

Theme 1: Autumn Chic
With an “Upper Casual” point of view, autumn chic reveals a capsule which is rich in texture, luxurious, soft in layering/deconstruction, nonchalant in its attitude, and elegant with a casual feel. Inspired by the autumn woods and French countryside foliage, the mood of this capsule is warm, organic, and leisurely chic by nature. The color story is depicted by shades of grey, dark brown, rustic camel, military green tones, dark navy, white and khaki. Texture, layering and tonal colors are a key styling point.

Key styles/fabrications description:
Deconstructed soft cashmere overcoat, textured wool deconstructed shirt blazer, wool blend trench coat, wool bonded double face car coat, luxe suede blouson, rich shearling coat, texture heavy gauge merino wool knitwear, pure cashmere/fine gauge merino wool knitwear, and soft layering cotton/silk jersey t-shirt/polo.

Theme 2: Winter Alps
With an “Urban Active” point of view, Winter Alps reveals a capsule which translates casual sport elegance with a technical twist. Mixing elements between tailoring and innovative fabric research, this collection is a hybrid concept redefining urban sportswear. Inspired by the Alps and its breathtaking snow capped mountains, the mood of this capsule is more pure, casual sport, and technical by nature. The color story plays on shades of blue, bright teal, dark navy, cool greys, and grounded in black and white. Technical flat surfaces, matte vs shine, tonal color blocking and micro pattern designs are presented within this theme.

Key styles/ fabrications description:
Down filled technical wool blazer, down filled technical nylon blend quilted jacket, poly filled nylon blend field jacket, texture nylon parka, luxe calf leather blouson, merino wool texture knitwear, punto milano wool knitwear jacket, and clean pique cotton polo and soft mélange cotton t shirts.

Theme 3: Monaco
With a “Sartorial” point of view, Monaco reveals a capsule which is more structured and refined, focusing on tailoring, evening ceremonial and smart business wear. This collection redefines the modern suit silhouette and the tailored coat with clean cuts and close to the body tailoring. Inspired by the chic French Riviera, the mood of this capsule is rich and truly captures the essence of luxurious elegance. The color story plays on rich jewel tones of deep purple/dark burgundy, black, white, dark navy, shades of grey, and rustic camel. A satin touch is also carefully applied to the sartorial tuxedo collection. Rich sheen, mini stripes, and micro texture designs are accentuated through this theme.

Key styles/ fabrications description:
Super fine wool turbo 180 by Lanificio Cerruti business suiting, wool/cashmere blend sartorial tuxedos, pure cashmere luxe overcoat, luxe glove leather blouson, crisp woven poplin stretch shirts, refine wool/cashmere car coat, rich cashmere blend knitwear, fine gauge merino wool/silk knitwear, pure silk pique polo and soft cotton/silk t shirts.

13 August 2015
CERRUTI 1881 Fall/ Winter 2015 - 2016 Campaign Inspiration

David Lipman is appointed Creative Art Director of Cerruti 1881 for FW’15 Campaign.

David Lipman draws on decades of collective experience in marketing, branding, advertising and design. By developing an understanding of each brand – its history, difference and potential – David creates strategically tailored, fully integrated, and uniquely effective communications.

To him, Cerruti is synonymous with Italy. Cerruti is la dolce vita. It is the essence of Italian elegance, the glamorous life – a celebration of the unrehearsed and spontaneous. He wanted the campaign to reflect life’s beautiful imperfections and the singular character of the man beyond his clothes. The images should always be confident, strong, and comfortable, yet lush, sensual and vulnerable.


The campaign was shot on the Amalfi coast Italy in an Italian villa perched high stop the cliffs and overlooking the spectacular sea. The panoramas are something you are unlikely to forget and boast authentic flavors of the sun and sea. The terraces were sundrenched and overlooked picturesque sea and landscapes of breath-taking beauty.


Sean O’Pry stars in the campaign. He lives la dolce vita. His energy, self-expressiveness, and passion for living were contagious onset and enlivened the campaign.  Crista Cober is our leading man’s love. She’s an elegant beauty that walks with grace, elegance and sophistication and has an air of mystery. She added the perfect chemistry and aroma to campaign. Together their romance is natural, unrehearsed, as only the Italians live.


To shoot the campaign, He could think of none other than Francesco Carrozinni. Francesco lives and breathes Italy. He was born in Monza, Italy and is the son of Franca Sozzani, Italian Vogue’s editor-in-chief. There was no one better to capture what it means to be Italian.


The images in the end capture the DNA of Cerruti -thoughtful, confident, romantic and expressive. It is unapologetically classical, with the cool unrehearsed individuality that defines innate style with a glamorous fashion edge to it. It bring us back to enduring human values, reminding us of what really matters, to love together, what it means to live well. 

13 February 2015
CERRUTI 1881 Spring Summer 2015 Collection

A Parisian in L.A.. New city, new friends. European sensibility meets California cool. The result is an easy, yet refined, fresh look. Contemporary style, in which minimalism is at the same time complex and dynamic.


Distinctive traits of this collection include clean linear lines, micro patterns, mini jacquards, crepe textures and technical fabrics. Correlated concepts include shiny/ matte mixes, combo fabrics ranging from fresh cotton/linen, lux silk blends with ultra-fine wools, technical nylons, to clean refined denim indigos. The colour palette spans white, cool grey and stone khaki through dark navy, charcoal and black. Pop accents embellish in fuchsia, yellow and aqua.


Sartorially crafted, suits have deliberately softer shoulders and relaxed volumes, straighter fits and narrower lapels. Cream or grey or steel blue, the weightless color palettes are conveyed through wool and cotton-based blends. Poplin cotton blazers are unlined and deconstructed to offer ease and freedom. No matter how subtle or light, the Cerruti codes of European sensibility and tailored elegance are constants, never compromised.


An array of modern jackets accentuates contemporary style by marrying innovative fabric combinations with thoughtful silhouettes and proportions. A fine example is the baseball bomber with a houndstooth mini jacquard pattern, technical nylon rib trim and slightly oversized shoulders. T-shirts in mélange jersey with colour block contrasts or exclusive prints highlight contemporary techniques that articulate life and energy. Shirts have soft collars and very clean details, expressed through checkerboard or gingham checks, graduated colours, denim effects, and geometric prints. 


A Parisian in L.A.. New culture, new choices.  The Cerruti man confidently trusts his instincts and expresses his own personal style. He is not one to chase fashion and follow trends, but rather interprets and articulates fashion through his own deliberate choices. Always refined and elegant, the Cerruti man is not afraid to express himself and to create his own look.

23 January 2015
CERRUTI 1881 PARIS Fall Winter 2015 Collection

Aldo Maria Camillo looked to the work of the artist Joseph Beuys as the inspiration for the new CERRUTI 1881 PARIS collection – Beuys as an industrious shamanic figure, imbued with deep-seated pragmatism, and an unstoppable desire to transform.


He gleans Beuys’ creative spirit, along with his penchant for nourishing and protective fabrics and a vibrant conciseness. Just like Beuys used felt to shield and protect, so Aldo Maria Camillo employs patches reminiscent of those used in traditional work-wear or hunting attire. Made of leather, fabric, suede, these elements recur throughout the collection, protecting garments from wear and tear, making them durable and therefore more personal.


The stylistic path coincides with the depiction of an authentic male iconography. To be and to be seen fuse into an eclectic awareness that is free from constraints. This man, who knows so much and shows so little – a characteristic trademark in the Cerruti DNA – is in search of a wardrobe comprising essential garments that combine the beautiful with the useful. There are sport coats, trench coats and blouson jackets cut in sartorial fabrics, in a continuous crossover between formal and sportswear. There are two-piece suits with wide lapels, or three-piece suits with felt multi-pocketed waistcoats. There are work jackets and narrow clean-cut trousers, and coats hiding detachable fur and shearling linings.


The elongated silhouette defines the body in a natural and easy way, comfortably following its contours. When devoid of linings, the clothes reveal the perfection of their construction, at the same time highlighting the sensuality of the material – always vibrant and full. Mouliné and jaspé wools, jacquard, and wool and cashmere mélanges, super light mixes of cashmere flannels and silk for shirts. The fabrics, largely drawn from the Lanificio Cerruti’s archives, create a tactile vocabulary enriched with unexpected flourishes; decollage prints on shirts in feather-light silk drills, nylon satin and cotton for padded outerwear.


The vitality of the fabric bestows movement onto the organic palette which begins with sartorial shades of grey, leaking into burgundy and camel, darkening into blues and blacks.


The ongoing search for durability extends to footwear, in high-end leathers like horse and cowhide. The shoes are classic, but reinforced using details more typical of workman’s footwear.


This eclecticism is also visible in the felt or alpaca hats, with their leather rims and in the protective multi-material gloves which sum up the spirit of a free and sophisticated collection; a range of possibilities inviting everyone to transform Cerruti’s vocabulary into a personal style, thereby using clothes as a mean to communicate the essence of one’s individuality.


17 July 2014
CERRUTI 1881 Fall Winter 2014 Collection

This season CERRUTI 1881 presents a collection that epitomizes modern luxury and points the way forward for menswear. With its rich fabrics, slim silhouettes, and European sensibility, the collection is sophisticated, sporty and state-of-the-art.


Modern Mouliné

Always at the forefront of fabrication and craftsmanship, this season CERRUTI 1881 demonstrates the wide range of possibilities in mouliné. An innovative technique for twisting two contrasting yarns together to create a new fabric, mouliné produces stunning visual and textural effects that can be found throughout the collection, which includes an iridescent burgundy-blue velvet jacket; a sleek pullover with a pattern that mimics a “slub” weave; and casual pants in a new mouliné jacquard.


Suits showcase the mouliné effect, too. The season’s star two-piece in charcoal grey is created from a new compact fabric that is crisp to the touch. The suit’s silhouette has also been updated with a slimmer fit and narrower lapels. The look is masculine and clean.


Let it Flow

Because it produces new fabrics that require minimal construction, the mouliné technique melds into another key of the season: fluidity. Clean lines are a hallmark of CERRUTI 1881 and for autumn/winter, the collection is a marvel of minimalism. Coats are unconstructed, with no lining, no shoulder pads, and minimal stitching as in a voluminous herringbone overcoat with raw edges and an A-line silhouette; and in the newly imagined “Mac”, a seamless, hand-sewn coat made from two layers of cashmere-wool – beige outside, and charcoal grey inside. Both are perfect, modern incarnations of the luxurious-yet-relaxed style that Nino Cerruti pioneered nearly 50 years ago.


Casual Luxury

The ability to marry luxurious fabrics and traditional craftsmanship with a sportier attitude is another key to the season. An embossed leather jacket in chocolate brown is cut slim and cropped – for strong appeal. Equally attractive is a quilted down jacket that highlights the season’s fabric- and colour-blocking trend: dark olive lambskin in front, warm charcoal wool in back.


Last but not least in a collection filled with outstanding outerwear is a reversible blouson that is water-resistant on one side and, a cool waffle-weave on the other. Made from two fabrics stitched together only at the collar, it neatly sums up the CERRUTI 1881 focus on luxurious craftsmanship and innovative materials, a tradition, deeply embedded in the mindset of the House.

27 June 2014
CERRUTI 1881 PARIS Spring Summer 2015 Collection

Dawn in the desert. A car journey taking you from Palm Springs to L.A. A journey where direct routes are spurned, where time and space give way to instinct, to desire and to passion, guided only by the horizon and the sense of freedom which will lead each of us to a personal destination.

The new Cerruti 1881 Paris collection recounts this journey and captures the feeling of light-mindedness transforming it into something tangible. Aldo Maria Camillo pursues the essence of the contemporary Cerruti style, outlining the figure of a man capable of combining rigour with softness, discipline with abandonment. He recognises emotive and aesthetic fluidity as a characteristic of the present days, offering an interpretation drenched in sensuality, subtle yet palpable.

Freedom: weightlessness, the air, which slips between the body and the clothes, that disrupts rules and protocol and creates a peaceful yet inexorable clash between tailoring and sportswear. Dapper laxity, which is an intrinsic part of the DNA of the fashion house, is explored from a new angle, gently taking root in the present moment.

The silhouette is flowing: airy and athletic, defined by voluminous dust coats, jackets replete with shirt collars, polimateric bomber jackets and parkas, soft trousers that are gathered at the bottom, and tailored Bermuda shorts. Even formal attire is worn with long shirts that soften and lighten the look; suits made from delicate material slip over the body without constraining it. Jackets become sleeveless waistcoats, lending absolute nonchalance to the look; emphasizing the shoulders like sports tanks.

Freedom: to be open to cross-contamination. Surfer meets city boy: the printed silk and voile scarves that look as though they’ve been retrieved from the back of an old shop in L.A, are inlaid and assembled onto patchwork shirts in an eclectic libertarian fashion. Palm jacquards run through jumpers, worn inside-out as a purely tactile and visual suggestion. Hybrid shoes and utility sandals complete the search for a natural look.

The chromatic trajectory starts with natural tones – sand, sage, tobacco, wood – either used as solid colours or as a background for dark checks, that first light up with flashes of lemon, red, electric blue and orange, and then assuage themselves into more dusty hues. Asphalt grey constitutes a continuous disruptive element to the whole look; it suggests how to wear the garments, a reference point to be respected and reinterpreted. The world of Cerruti is always about idiosyncratic and personal choices.

Materials are innovative yet they retain a classic spirit. They are the fruit of extensive and daring research, they are firm yet airy -mohair mixtures, gauzes made from tartan wools – a reinvention of classic textures from the Cerruti wool mills – combinations re-enforced with wool and viscose, ultralight silks and nylons, technical wools, voile and cotton muslins.

The journey as an expression of a more personal elegance, where all the elements are made available but are left open to interpretation. Of course, the codes are all there to guide you, just like on the highway they lead you to the first destination. However, finding yourself is more a question of attitude than anything else, and it makes us strong enough to take on a journey, even without a roadmap. 

18 February 2014
CERRUTI 1881 Spring Summer 2014 Collection

For spring/summer 2014 CERRUTI 1881 demonstrates both its styling genius and its technical prowess. Clean lines, cutting-edge technology and cool comfort are the hallmarks of a remarkable collection.

Clean. Light. Refined. These are the keys to the collection for this season. Composed in a palette of earth tones and tropical weight fabrics, the collection includes pieces that offer a modern, relaxed take on business wear. Unconstructed, unlined and ultra-lightweight jackets offer a sophisticated counterpoint to  naturally crinkled, slightly metallic trousers.

New silhouettes emerge: an updated trench coat crafted from crisp-water-repellent fabric is long and sleek while close-fitting and cropped blousons are masculine and playful. Necklines are kept low and narrow, trousers cut slim.

Sportswear is dynamic, emphasizing movement and technical achievement. A perforated leather jacket in deep blue is lightweight, innovative and edgy. A sleek green-grey suit fits perfectly thanks to subtle additions of elastic.

As the summer heats up, CERRUTI 1881 turns to a palette of blue, white, turquoise and grey to keep things cool. An exercise in stylish restraint, a navy blue and white blouson teamed with drawstring trousers perfect for summer. Cleverly made from bonded black and blue fabrics that have been burned out to create stripes, a new spin on the Breton T-shirt, is born. White jersey-crochet knitwear does double duty, adding edgy flair to casual dress or substituting for traditional jackets.

Tradition takes another turn as suiting fabrics are used for outerwear. A marvelously constructed hounds-tooth blouson in lightweight-cotton linen is water-repellent and wind proof. A perfect blend of innovation and imagination.

As always, CERRUTI 1881 perfectly blend its signature refined elegance with subtle detailing and technical innovation to create a spring/ summer collection that is both functional and stylish.

17 January 2014
CERRUTI 1881 PARIS Fall Winter 2014 Fashion Show

A black and white photo of a room locked up long ago. A cupboard containing remnants of a past life: a wardrobe replete with military clothing, memories of a harsh winter, over which the passing of time can clearly be discerned, felting, furring, fading fabric; a wardrobe that’s as yet too precious and too beguiling to be altogether abandoned.

Aldo Maria Camillo takes on a personal and sartorial journey, pursuing the idea of the noble soldier by encapsulating the faded charm of history in a distinctly contemporary vein. He focuses on the central theme of imperfect perfection, the defining trait of Cerruti 1881Paris, and interprets calculated yet crucial mistakes as a sign of life and uniqueness within an extremely formal framework.

He starts from familiar styles, opting for an interpretation that is both logical and emotional. A coherently incoherent wardrobe is revealed, built upon additions of garments which retain the patina of time, following the idea of accumulation: detachable fur-lined and leather-piped interiors, collars and hoods are reminiscent of military functionalism; sleeveless jackets that double as waistcoats are piled onto other jackets; coats are layered too, revealing the quilted interiors. Volume and length perform a delicate balancing act in a somewhat surprising range of textiles, displaying and responding to the needs of myriad lifestyles; meticulously designed combat jackets, or nobly elongated ones, are artfully constructed to allow ease of movement; they are worn over wide trouser showing a glimpse of thick socks or over impeccably tailored pants. The inside linings are so sumptuous as to be worn outside. Sportswear reaches new levels of sartorial finesse; parkas and raincoats have been re-invented using innovative shapes and fabrics. The pocket is a recurrent theme throughout, in a deliberate attempt to give a new balance to the whole look: like a patch, out of sync, placed either far too low or far too high, as if the garment was old and re-hashed.

The search for perfect imperfection continues into the knitwear. Long voluminous shapes alternate with cropped boiled wool tops as micro and macro ribs mix with faded time- worn checks. Accessories like cordovan sturdy derbies with reinforced mountain-style soles, detachable fringes and brogue motif, and a pair of protective sunglasses, complete the look

Fabrics harbour a density which can only be achieved with the passing of time: boiled wool, military felt, cashmere, double-faced wool and cashmere complement the rougher textures with finer weaves and highlight the tactile quality of the patterns and motifs, from pinstripe to dark checks. The colour-palette reveals a feeling of harmony: overriding black, energetic red, burnt brown, tobacco and mustard mix into organic compositions which time has cleaned up of any imperfection.

13 July 2013
CERRUTI 1881 Celebrates the Many Facets of the Modern Man for CERRUTI 1881 Fall/Winter 2013

What defines a modern man? This season, CERRUT 1881 answers that question with a sublime collection that addresses the many facets of today’s man, who is many things at once: an intellectual at work, a leader on the field of play, and – at all times - an aficionado of the finer things in life.


Intellectual Pursuits

For its most formal line, CERRUTI 1881 pays homage to man at his deep-thinking best. This intellectual range includes one of the season’s most remarkable innovations: the redefined, very modern three-piece suit, which eliminates the vest and replaces it with a sleek, belted topcoat. The suit’s unconstructed, relaxed silhouette is complemented by the supremely luxurious fabric - a classic pinstriped flannel that features a truly modern technological achievement: a weather-resistant finish.

The innovations don’t stop there. CERRUTTI 1881 also embraces new printing and weaving techniques this season. The latter can be seen in a slim-fit two-button suit in French blue that, from a distance, has a 3D-look heather effect. Up close, however, one can see that the jacquard is actually flat, a result of CERRUTI 1881’s cutting-edge weaving technique. Prints, too, are more than they seem this season, especially in formalwear: a charcoal grey suit gets its stripe from a new spraying method; digital printing is used to add a dash of cyber-cool to a velvet dinner jacket; and an embossed leather jacket looks like lizard, but is actually buttery soft lambskin.

CERRUTI 1881 also acknowledges that a thinking man is likely to be one who’s on the go. With this in mind, a number of travel-perfect garments are featured this season, including a grey-toned jacket with a crinkle effect finish and a luxurious mid-length car coat made in super-lightweight cashmere.


Physical Appeal

Of course, no man can spend every minute on intellectual pursuits. CERRUTI 1881 bears this is mind in a dynamic range that shows off the brand’s sportier side, with designs inspired by retro work-wear. Here, the colour range moves from the crisp blue and white of formalwear to earthy olive greens, deep browns and mottled turquoise. Tweedy textures add dimension and enhance the masculine appeal of these clothes. This is evident in a standout two-button jacket crafted from a wool-silk blend. Available in bottle green or grey, the jacket appears to be rough tweed, but it is actually very smooth and luxurious to the touch. Similarly, baby corduroy trousers feature a surface print that adds visual dimension without affecting the absolute comfort of the garment.

Texture is also key in the range of knitwear featured in this collection. Forward thinkers will appreciate a green-grey pullover with a waffle-weave body and a novel combined V-neck and shawl collar.  Cold weather calls for this season’s must-have grey turtleneck, which features a nubby tweed knit on the body and a soft woolen knit across the shoulders – it exemplifies this year’s mixed-materials trend.

The use of multiple fabrications in one garment is indeed important this winter and can be found in a stellar range of jackets and overcoats. Standouts include a duffel coat made from two shades of soft moleskin cotton as well as quilted nylon, an olive green leather jacket with flannel lapels, a reversible leather coat with soft lambskin on one side and waterproof nylon on the other, and an embossed lambskin leather jacket that features a tough-look denim collar.

A Soft Touch

Tough guys have their appeal, but CERRUTI 1881 hasn’t omitted to include a range with something deconstructed and soft for those who truly appreciate life’s finest offerings. This mini-collection features garments in navy blue with burgundy and purple highlights. As one might expect, the pieces are soft, lightweight, flowing and super-luxurious. Comfort is a high priority here as is evidenced by a burgundy pullover, which has fluffy, texture-rich jacquard mohair on the exterior and soft, skin-protecting wool on the inside. Wear it with a leather jacket in dark nay blue with gray flannel lapels and a loose-fit washed-wool trench coat and you’ve captured the romantic spirit.

This luxurious mood is captured in a wide range of garments, from a casual suit in an iridescent dark purple to an extra-long, loose-fit mohair cardigan that is worn like a jacket, to a striking blouson that has been handmade in Italy out of double-faced cashmere in deep burgundy and dark navy blue.

All Together Now

Bringing these looks together and making it possible to mix pieces together with little effort are this season’s accessories, which include a range of cashmere scarves in new floral and monogram prints, wool-silk neckties in tweeds and florals that coordinate with the entire collection, and textured calfskin bags in new shapes and proportions, including a slate gray trapezoidal tote, modern clutches, and a sleek nylon single-strap backpack.

28 June 2013
CERRUTI 1881 PARIS Spring Summer 2014 Fashion Show

Creative director Aldo Maria Camillo has used tradition in non-traditional ways for his second Cerruti 1881Pariscollection, moving a step further in defining the contemporary spirit of the fashion house.


His style is one of modest and restrained sensuality, and this signature becomes enriched and more profound in this collection. Outlines and lengths intertwine creating a soft care-free look. Camillo shows an intimate knowledge of his active and eclectic clientele; combining refined tailoring with the ease of sportswear.


This season the focus is more than ever on fabric and texture with in a playful game of control and eccentricity.


A tall and priestly silhouette emerges. Its height has a defining quality, expressing a calm and resolute dignity. The dialogue between the fabric and the body, gently concealed but never revealed, emanates a tangible power.  Shoulders are clean-cut and bold thereby freeing up the silhouette which plunges vertically or tightens further down. The belt creates a new definition in volumes over sports jackets and redesigned parkas: it outlines a high waistline on the one hand, fading away on the other. Dust coats harbouring all the grace of martial solemnity, inflate at the back. The double has been adapted and used for technical wear.


Field jackets have been stripped of any superfluous detail and reduced to the bare-essentials. The rigid quality in the outerwear is softened in the overcoats and bomber jackets woven out of jacquards that form geometric shapes.


Naval prints on sports-wear create a rough yet refined look, a look that filters through into the range of tailored battered-leather garments.


Impossibly light fitted jackets are made to perfection. Trousers have greater volume and new lengths. Blended lines and transparent layers characterise the knitwear. Voile shirts are superimposed creating the impression of 3-D Breton stripes. This notion of perfect imperfection continues in the suits that make up the evening-wear range.


The colour-palette is earthy. Black re-establishes itself as the classic masculine colour. Different tones of charcoal, chalk, mud and dust are broken up by ruby reds and sage greens. Jacquard weaves add a mellow quality to the colours.


The fabrics are heavy and tactile: ramie/wool, canvas, wool/silk Mikado, technical wool, fil lancé, fil coupé, and cotton voile. Men’s boots and ankle boots are laced through metal eyelets making them both elegant and functional. Intricate navel/industrial patterns create complex iconographic shapes on large scarves.


This collection contains a wealth of initiatives ideal for creating a very individual and personalised wardrobe.

01 April 2013
Use of Personal Data in Direct Marketing

Dear Valued Customers,

Thank you for your continued support to us.

We are writing to inform you that there are changes to the Personal Data (Privacy) Ordinance relating to the use of personal data for direct marketing purposes that came into effect. However, these changes will not apply to personal data that we have been using before they come into effect including personal data of our corporate customers (i.e. individuals’ personal data collected in their official capacities).

We take this opportunity to let you know that we intend to continue to use your personal data for direct marketing of our products and/or services relating to CERRUTI 1881.

If at any time you no longer wish to receive such marketing information, please write to us at the following address or by email to or by fax to (852) 2790 9135.

Customer Services Department



8 Lam Chak Street,


Hong Kong


Thank you for your attention.


Yours faithfully,


18 January 2013
CERRUTI 1881 Fall Winter 2013 Paris Fashion Show

Sensual classicism. Norms that, while being accepted, are slightly subverted. An impalpably personal take on the art of putting oneself together. For his debut at Cerruti 1881Paris, Aldo Maria Camillo delves into the house's codes. Looking at the founder, whose values and quirk have been intrinsic to the Cerruti esthetic right from the beginning, he takes the lasting element - a cultured, intelligently nonchalant point of view on sartorial matters - and filters through a contemporary sensibility. The result is neat: full, at once, of masculine grace and a certain tension. Cerruti's trademark subtleness translates into an innovative language that remains true to the original mix of formality and sportswear.


Precision runs throughout. Pieces are distilled to the essence, elongated to draw a tall and slender line. The silhouette caresses the shoulders, then falls. The hooded coat, the peacoat, the duffel coat gain, through new proportions, a martial solemnity. Tailored jackets have a new, longer length that captures both ease and properness in an immediately iconic line. Touched but not revealed, the body is central to the message: composed sensuality.


The quest for softness translates into a seamless merging of tailoring and sportswear. Fully-canvased blazers and overcoats take shoulder constructions from a sweatshirt; a bespoke finesse lands on the sportier pieces; extra-light cashmere polos and fluid wool and silk tops are worn under suits. Outerwear is firm, stark. Printed grids create rupture.

The precision of the tailoring is smoothed by the textured slouch of knitwear. A jumper has the soft thickness of outerwear.


The collection builds a wardrobe suited for the needs of the moment. There's an overall celebration of the imperfection, intended as a sign of wit and personality: suits that never fully match; poloneck sweaters worn in place of shirts; broken textures on neatly tailored pieces.


The color palette is sophisticated. Tones of camel, midnight blue, burgundy, slate green, charcoal are unexpectedly mixed and broken up with black. On knitwear, petrol blue becomes Cerruti's chromatic signature. The accent on textures gives color a melting quality, that carries on in the juxtaposition of fabrics. Most of them developed exclusively by Lanificio F.lli Cerruti, the choice runs from extra soft to firm and dry: ramie/wool, cashmere, wool/silk mikado; technical wools for sportswear. Accessories are classic lace-ups and molded leather briefcase with functional elements obtained with no cuts. Sunglasses highlight the silhouette with a nonchalant touch.


A vision of imperfect perfection that puts the wearer, and his character, at the center.

04 January 2013
CERRUTI 1881 Presents Modern Masculinity as Inspired by Paris for CERRUTI 1881 Spring/Summer 2013

This season CERRUTI 1881 takes its cue from the men of Paris, with distinctive business wear representing the go-getters of the 8th arrondissement, youthful, trend-setting looks giving a nod to the artistic 9th arrondissement, and weekend chic inspired by the 7th arrondissement, which has been home to city’s most fashionable residents for more than four centuries.


8e: Discreet and Dashing

For its formal line, CERRUTI 1881 embraces a clean look that relies on stylish combinations, luxurious fabrics, a rich palette, and clever design. This season’s “ total look” coordination is exemplified by a luxurious charcoal grey pinstriped suit made from pure silk. Its softer silhouette and slim fit give it an easy elegance, while wearing it with a very modern zip-front shirt with shadow stripe sleeves picks up on today’s important colour-blocking trend. Topping these pieces and adding a dash of youthful exuberance is an unconstructed super-lightweight coat. Its water-resistant fabric provides an ideal defense against spring showers, while its exclusive digital check print harks back to classic Cerruti fabrics, and discreet details such as the drawstring closure lend just a touch of sportiness to an executive look.

Other great examples of “total look” dressing are captured in two eye-catching suits with very distinct attitudes. The season’s most fashion forward look comes with an amazing digital print. The new dark navy check gives an illusion of texture and also gradates from light to dark – on the jacket, trousers, shirt and necktie, all of which are crafted from the same eye-catching fabric.  Equally chic, yet offering a more subtle approach is an elegant suit made from heather gray wool. The fabric picks up on this season’s fashion hue, lilac, as well as adding a touch of luminescence. Worn with a stylish T-shirt with a subtle 1881 logo, the suit is ideal for all occasions, day or night.


9e: Dynamic Dressing

CERRUTI 1881 takes a decidedly European approach to its casual collection, with sporty silhouettes, high functionality and on-trend styling.  All of these elements can be found in this season’s must-have blouson, which is made from an innovative, breathable nylon that is wrinkle-free and water repellent. It’s a perfect spring piece and its olive green colour is complemented by a mustard yellow T-shirt that features two eye-catching components: sleek stripes and pique jersey for a block effect, and a new 1881 cut-out logo that is fused onto the front, adding dimension and dynamism to the look.

This innovative approach is also exemplified by another must-have: a reversible cotton blouson made from a single layer of fabric. Of special note is the subtle brick pattern on the face, which is made through an innovative laser printing technique that removes pigment from fabric. This ultra-lightweight blouson, with modern snap closures, detachable hood, and oversized patch pockets is not to be missed.


7e: Relaxed but Rich

CERRUTI 1881 excels at bridging the wardrobe gap between business-wear and casual clothes, which is an absolute must for modern men. Since its inception, Cerruti has offered looks that are relaxed yet refined, unconstructed and unrestricting. Look no further than this spring’s outstanding leather jacket for a fine example of this philosophy. This super-soft lambskin jacket can be worn anywhere at any time. It’s lightweight and reversible: on the outside, a rich taupe that coordinates effortlessly with a host of other colours and textures, and on the inside a deep claret that perfectly captures the mood of spring 2013.

Also capturing the relaxed-but-rich spirit is a luxurious knit twinset made from a wool-cashmere-silk blend that is soft to the touch and ultra-comfortable to wear. The cardigan, which has a matching polo, is in a sophisticated dusky pink hue, with elongated sleeves and dropped shoulders creating a more relaxed look. To capture the Euro mood, pair this twinset with classic ecru-coloured trousers.


The Finishing Touch

This season CERRUTI 1881 has created a range of accessories for executives on the go, including modern attachés and laptop-ready satchels that capture the discreet style of the CERRUTI 1881 man. Especially eye-catching is a new ergonomically designed backpack that features a secure, shock-resistant laptop pocket, padded leather straps for extra comfort, and a subtle 1881 monogram. The range of accessories also includes everything from iPad pouches and sleek belts to great overnight bags and hold-alls that are perfect for that getaway weekend in the spring.

13 July 2012
The Ageless Elegance of CERRUTI 1881 captured in the new Fall/Winter 2012 Advertising Campaign by Paolo Roversi

CERRUTI 1881 and Paolo Roversi share a long history together and have again combined their talents for the new Fall/Winter 2012 advertising campaign of the Parisian fashion house.

The visuals, shot by the “Maestro” himself, have been conceived and executed in the purest Cerruti spirit.

As always, a distinctive light catches a look, an expression, an attitude – as fleeting as it is intense. The model is Lucho Jacob, in poses that are alluring yet not provocative, powerfully masculine yet sensitive, and – as ever – effortlessly romantic.

With a certain air of Italian verismo, the images are never too sharp, never too polished. Poses are natural, as if the photographer has caught the subject unawares.

If there is one message to take away from the new CERRUTI 1881 F/W12 campaign it is this: the Cerruti man – combining formal and casual chic – is back!

13 July 2012
Everything in Harmony for CERRUTI 1881 Fall/Winter 2012

Nino CERRUTI once said, “Style is something in which all the different elements of the garment and the person who wears them are in harmony.” For fall/winter 2012, CERRUTI 1881 pays tribute to this philosophy with a collection that revolves around the harmony found when elegance, luxury and modern European flair are brought together.


Formal Introductions

For its formal group, CERRUTI 1881 emphasizes craftsmanship and fabrics. This is clear from the outset as seemingly simple silhouettes conceal a world of careful work. A fine example is the 100% cashmere overcoat. Double-faced and split-able into two layers, the super lightweight coat has perfect hand-sewn seams and leading-edge details such as a gusset pocket with 3-D cut and engraved buffalo horn buttons.  The coat is shown with another piece that emphasizes craftsmanship: an innovative cardigan that showcases new techniques for combining leather and knitwear.

This season’s suit is another step forward in style and innovation. The double-breasted suit is made from a pure wool gabardine that has a washed finish and natural appearance. The contrast between the formal silhouette and the more relaxed effect of the fabrics captures the spirit of modern European dressing – especially when teamed with a cleverly designed dress shirt that has been crafted from various suit linings and given an iridescent sheen.


At Ease, Gentlemen 

On the sportier side for fall/winter 2012, CERRUTI 1881 turns to a palette of mid-tone blues and greens – hues that add a youthful and modern edge. Here, colour blocking becomes important and the silhouette is slightly elongated – a key to getting the look right this season. The hooded outer jacket is a great example of how CERRUTI 1881 adds elements of sophistication to casual style. Made from water-repellent nylon, the jacket has a 3-D design hood, a double-layer effect hem made from contrast-colored wool, adjustable cuffs and sleek black ribbon tape detailing on the chest pocket.

The casual collection also features one of the season’s must-have sweaters – a cashmere-silk turtleneck in olive green, charcoal and navy blue, which epitomizes the season’s colour-block trend. That trend is picked up in a subtle way in one of fall’s most important jackets – a leather blouson that features a dark green body and navy blue sleeves made from supple lambskin. Wear it as is for a sophisticated look or detach its collar and wear with a shirt and narrow tie to project up-to-the-minute European style.


Striking the Right Balance

CERRUTI 1881 has also created a group that mixes formal and causal resulting in a relaxed, contemporary collection with the emphasis on texture. Case in point is the fur caban made from 100% shearling and worn reversed – so that the leather is on the inside. The caban is not only soft to the touch, but has a “soft” fit thanks to its oversized cut, dropped shoulders and a double-breasted silhouette. Team it with slim trousers and the ultimate colour-block alpaca sweater for a relaxed look à la française.

Texture continues to take a prominent place in this season’s casual jacket, made from a modern boucle with a slightly iridescent effect. Its oversized silhouette also calls for balance – from slim-fit trousers and sleek shirts – notably a burgundy turtleneck worn under a black cotton tuxedo shirt.


Celebrate in Style

Winter is always a season of celebrations and grand occasions. This year, CERRUTI 1881 returns to its tradition of creating cutting-edge formalwear for modern men. The season’s tuxedo is no traditional ensemble. Instead, it is a bold three-piece statement comprised of sharp trousers, matching collared shirt, and shawl-collar jacket all in bright French blue crepe.

Another option for special occasions is knitwear as formal wear. CERRUTI 1881 answers the call for something new with an oversized and elongated chunky sweater that features a unique black foil print. Team it with skinny black trousers and a fur scarf for a truly luxurious look. Last but not least is this season’s most dramatic piece – an elegant wool-cashmere cape in navy blue. Inspired by designs in our archives, this remarkable square-cut cape with double-layer sleeves and concealed pockets is the epitome of harmony between form, function and aesthetics -- a true tribute to Nino Cerruti.

23 April 2012
Aldo Maria Camillo appointed as the new Artistic Director of CERRUTI 1881

Aldo Maria Camillo has been appointed as the new Artistic Director of CERRUTI 1881 since April 2012.  As Artistic Director at CERRUTI, his role is to create and implement the new CERRUTI’s men’s style, inspired by the identity of a fashion House well-known for its informal silhouettes and its excellent fabrics.  An international timeless symbol of the Italian quality and Parisian chic.  He will debut his first collection in Fall Winter 2013 and breathes a new life into CERRUTI 1881.

06 December 2011
CERRUTI 1881 at CAFA Art Museum Beijing

CERRUTI 1881 proudly unveiled their Spring / Summer 2012 Collection at CAFA Art Museum in Beijing with around 70 media attendees from Mainland China, Hong Kong and Taiwan.

The brand chose the CAFA Art Museum as the perfect backdrop for the event for its contemporary yet simple interior design that epitomizes the event theme, “Celebrates the Grand Écoles”, and to echo with the brand’s signature style. The event started with a cocktail, the area decorated with the collection’s inspiration – the three great universities of France. Dinner was followed by an ingenious fashion show on the dinner table with top models highlighting the chic, Parisian style found in the Spring / Summer 2012 Collection. Indeed, the venue was transformed into a Paris landmark with the runway decorated as Place de la Madeleine. 

This season CERRUTI 1881 pays tribute to the great universities of France – and their three distinct specialties: engineering, liberal arts and fine arts. Les Grand Écoles, as they are known in France, attract leading young intellectuals and artists each year – making them the ideal inspiration for Spring / Summer 2012.