a fung retailing company
In 1926, Mr. Eric Kent and Ms. Dorothy Curwen established Kent & Curwen brand in London. Kent & Curwen began as a manufacturer of regimental, club and college ties, supplying venerable universities of Oxford and Cambridge.
Kent & Curwen first produced the cricket jumper in 1932. Production was in the heart of the Surrey Countryside.
The English game of cricket originated in the Home County of Surrey, where Kent & Curwen drew inspiration for its renowned knitwear.
In 1930’s, Kent & Curwen dressed the Hollywood Cricket team under the character actor Sir C. Aubrey Smith (wearing the striped blazer at the first row), who served as Umpire, and the legendary movie star Laurence Oliver (see the picture below).
By the 1950s, Kent & Curwen had become one of the UK’s largest tie specialists in the United Kingdom, supplying to many other prestigious brands on Jermyn Street and Savile Row, then as now the world centre for elegant men’s clothing. Today, Kent & Curwen boasts a world record of 29,000 silk club ties.
The introduction of club ties gave a completely new purpose to neckwear thus supplying a need to wear a badge. As a consequence, Kent & Curwen began to supply badges for venerable universities Oxford and Cambridge.
Renowned for their sophisticated fabrics and patterns Kent & Curwen ties were featured in a series of Churchman’s Cigarettes Cards, which became hot collectors items.
In 1960’s, for the first time in its history, Kent & Curwen began to associate itself with celebrity, musicians and sports stars including Mick Jagger and Michael Caine.
In 1970’s, Kent & Curwen expanded its knitwear business, Kent & Curwen sealed a sponsorship deal to dress both the England and Australian cricket in 1972.
For 20 years, Kent & Curwen was appointed as the official uniform supplier of the National English Cricket Team.
Kent & Curwen’s London flagship boutique was opened in February of 2010 at #2 Piccadilly Arcade, Mayfair.
By the early 1980s, Kent & Curwen had entered the retail market with the opening of a landmark store at 39 St. James’s Street, close to Piccadilly Circus.
In 1982, Kent & Curwen registered its brand trademark with iconic Three Lions logo.
By the 1980’s, Kent & Curwen had also started the sponsorship of golf tournaments.
In 2010, Kent & Curwen began a sponsorship of the “Kent & Curwen Centenary Sprint Cup”, a race with prominence and historical significance. To mark this very first alliance with the Centenary Sprint Cup, Kent & Curwen launched a special Centenary Collection: blazers, shirts, polo shirts, sports jackets, as well as other accessories for men.
In February 2010, Kent & Curwen launched its new concept flagship store on No. 2, Piccadilly Arcade, Mayfair, London.
Kent & Curwen was the title sponsor of "The Kent & Curwen Royal Charity Polo Cup" Saturday July 21, 2012 at the private grounds of Lord Andrew Lloyd Webber’s Berkshire Estate, Watership Down. Over 400 VIP guests were treated to a day of Royal polo, English hospitality and auctions with HRH Prince Harry playing in the polo match.