,  |  26 August 2020


On the 30th of January 1969, The Beatles performed on the roof of the Apple Corps 2 doors down from No. 1 Savile Row, the long-established spiritual home of Gieves & Hawkes.
Brand Creative Director Daniel Kearns used this same setting to create the AW20 campaign overlooking Mayfair, the Royal Academy and Savile Row. The setting, not only a nod to that famous 4’s last ever gig together but also many iconic photos of London and it’s innate culture of style including portraits of Mick Jagger a few years earlier taken by Gered Mankowitz.
This provided the context and homage to the Brands British landmark roots whereas the modernity came courtesy of the collection, classic clean and modern and the cast producing the dynamic ‘Bond like’ feel to the shoot, glamorously dressed overlooking the cityscape of London.
The looks, a modern classic mix of British tailoring of two-piece suits with key contemporary outerwear styles of padded modern fabrics, tweed effect printed nylon, clean modern leather and luscious cashmere blend top coats.
The collection geared to exemplify the wardrobe needed for a contemporary gentleman tested by the rigors of modern life but with deep down seeded roots in traditional British menswear elegance.