,  |  16 August 2017


Gieves & Hawkes Autumn Winter ’17 is inspired by the spirit of Great British rock and roll, the heyday of the London recording scene and the decadent style of the 1970s rock-aristocracy. Signature 70s colours and cuts are given refined, contemporary treatment. Through modern design-cues, the collection pays homage to a golden era for British menswear, when legendary performers, aristocrats and artists alike frequented Savile Row and enjoyed close personal relationships with their tailors.
A colour palette of chocolate, taupe, biscuit and saffron, inspired in part by the patterns of retro Persian rugs, takes the collection into a rich yet cosmopolitan place, accented with ruby red and deep shades of blue. Luxurious casualwear blends effortlessly with tailoring and formalwear for designs that cater to every aspect of the successful, style-conscious gentleman’s world.
Sophisticated use of texture is a focus throughout; from blousons cut in sumptuous cognac suede or tobacco corduroy paired with checked cashmere scarves, to mottled flannel suits or merino cable-knits, everything is soft and sumptuous, designed to wear comfortably throughout the cooler months. Patterns range from subtle houndstooths on tailored pieces to vintage-inspired geometric paisley prints on silk scarves and satin ties.
Gieves & Hawkes’s house cut has evolved too. Led by Design Director Mark Frost, the design team has revisited the house’s tailored jacket, lending it a subtly longer skirt and broader, square lapels that suit richly checked fabrics. Lines are sharper throughout for a clean look and a subtle amount of definition has been injected into jacket shoulders for a quintessentially English silhouette. Alongside versatile threepiece suits cut in earthy superfine worsteds, there’s a confident navy lounge suit with a burgundy windowpane check, designed to be dressed down with a fine-gauge rollneck for a louche evening or cocktail look.
Weekendwear mixes knitwear and cotton flannel or needlecord shirting with slim cotton moleskin chinos in dark colours. There’s a broad range of outerwear for the Gieves man too, including a dark blue showerproof technical field coat, quilted with goose down, as well as a deep navy wool and cashmere melton peacoat. Other signature coats include a biscuit checked overcoat with a revere collar and raglan sleeves, a charcoal unstructured herringbone topcoat for a lighter mid-season layer and a rich ruby melton greatcoat.
Signature eveningwear designs are cut in luxurious heavy-pile velvet, in either midnight blue or burned umber, or else in English-woven silk. This season’s red floral jacquard evening jacket features self-faced buttons, a trim shawl collar and jetted pockets – for a striking take on the traditional smoking jacket. Again, it’s easily dressed down with a rollneck or up with evening trousers, a dress shirt and satin bow tie.
A collection that combines uncompromising luxury with contemporary flair and wearable, investment-worthy designs, this season Gieves & Hawkes is there to serve stylish men in search of something chic, sartorial and with a contemporary edge.