,  |  17 September 2016

Kent & Curwen – A New Collection for a New Era

An introduction to the new world of Kent & Curwen: the unveiling of the partnership of Creative Director Daniel Kearns and David Beckham.
A wardrobe made up of masculine pieces that are both relatable and resonant of true British style. Kent & Curwen staples – college stripes; cricket knits; rugbies – are reborn with a modern day aesthetic. Military precision gives sharpness to the silhouette, the effortless of the English gentleman ensures a casual mood. It’s about the re-appropriation of British style classics, refreshed for the contemporary man around the world.
The collection has the authenticity of its heritage, finding inspiration in the Kent & Curwen archives for essential styles and eccentric English details. Each piece stands on its own as a new British classic, creating a fresh language for the brand with contemporary fits, fabrics and colours.
Many of the garments are like rediscovered heirlooms from England’s past, especially with the rugbies and T-shirts with a lived-in look, the edges carefully worn. Original mother-of-pearl buttons show an eye for detail, along with subtle touches like the appearance of regatta stripes under collars and lapels.
The distinctive emblem of the Three Lions is a part of the Kent & Curwen’s proud legacy, originally found on the Kent heraldic crest. For the new era of Kent & Curwen, the Three Lions are reworked and given a new standing in modern British style, appearing on patches for T-shirts and rugbies. The rose, for centuries the national flower of England, is embroidered on the bottom hem of T-shirts, as well as appearing on the chest of stonewashed sweatshirts, reaffirming Kent & Curwen’s ties to the English heartland.
Naturally, Kent & Curwen’s signature cricket sweater is also given a new lease of life. Updated in navy and ecru, its cable stitch is echoed with a contrasting trim that outlines the deep V-neck shape, the sweater slightly oversized to translate it from cricket pitch to everyday essential.
It’s a collection of pieces with roots in English tradition, fitting seamlessly with the way men around the world want for their lives today, the first drop from which will be available in November 2016.