,  |  25 January 2015

Kent & Curwen Centenary Sprint Cup 2015 Marks its 6th Iconic Year

Wednesday, January 25, 2015 – This year marks the 6th year Kent & Curwen has hosted the  annual Centenary Sprint Cup, which once again reinforced the association between the British luxury menswear brand and the royal sport of horseracing. Illustrious attendees at the much anticipated social event included the brand’s two esteemed ambassadors, former Liverpool footballer Michael Owen and Cantopop star Aaron Kwok, alongside 200 eminent guests and VIPs such as Ms. Olivia Lee Davies, Mrs. Lianne Lam, Mr. Brian Li, Mr. Eric Fok, Mrs. Irene Ho and Ms. Miki Yeung.
Since the 2009/10 Season, the Kent & Curwen Centenary Sprint Cup has become more and more successful every year, with the range of respected guests attending including local celebrities and socialites, royalty and international athletes. Indeed, each year, the event has generated many indelible memories and significant moments.
Like always, the prestigious event this year celebrates Kent & Curwen’s British heritage shown through the design concept of the venue. This year, the hall was inspired by Borough Market, one of the largest and oldest food markets in London that features the best farmers in the region and sells a large variety of foods from international cuisines. As such, each serving station at the venue was decorated to mirror a market food stall and the food offerings were tailor-made to continue the iconic British theme.
As one of the premier events of the horse-racing calendar, the Kent & Curwen Centenary Sprint Cup is well-known for its extraordinary lineup of races and entertaining programs. The stake for the Kent & Curwen Centenary Sprint Cup 1000m HK G1 (Group1: term used for races with the highest level of stakes and which attracts the best horses) was HK$6 million, and was programmed as the first leg of the Hong Kong Speed Series (formerly the Champion Sprint Series).
During the event, as one of the many activities, renowned fashion illustrator Mickco Chan was on-site to do live portraits of guests in their sprint colour outfits. Gentlemen also enjoyed cognac and cigars at the Box balcony while getting the best view of the races.  All guests also enjoyed the special promotion at the pop-up store, where a wide range of KC Cup Collection polos and free embroidery service are offered.
After the Kent & Curwen Centenary Sprint Race, the brand’s ambassadors, Michael Owen and Aaron Kwok, joined Dr. Victor Fung, Group Chairman of Li & Fung Group, Ms. Sabrina Fung, Executive Director of Fung Retailing, and Richard Cohen, CEO of Trinity Limited, to present the “Kent & Curwen Centenary Sprint Cup” trophy to Mr. Huang Kai Wen, owner of the winning horse, Peniaphobia, as well as the trainer and jockey.
Another climax to the day arrived when the lucky winners of the “Best Dressed Award”.  The “Best Dressed Lady” was awarded to Ms. Magdalena Lee.  The “Best Dressed Gentleman” was awarded to Mr. Thomas Shao, and the “Best Dressed Couples” was awarded to Mr. Kenny Ho and Mrs. Kenny Ho.  As such, the Kent & Curwen Centenary Sprint Cup 2015 ended on a high note, with a rewarding and fulfilling ambience.