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Kent & Curwen
| 12 August 2015
Kent & Curwen Fall/Winter 2015: Distortion of Iconic
Fall/ Winter 2015 marks the return to a clear and precise vision for Kent & Curwen: truly elevated modern sportswear. Through identifying and carefully retooling the iconic men’s silhouettes, such as the peacoat and the bomber amongst others, a forward thinking yet grounded collection is born. The “Distortion” of these styles, whether in the form of unexpected garment fabrications or single breasted topcoats that appear as double breasted, creates a highly desirable coherent direction for Kent & Curwen.
Building upon the established brand DNA of hexagonal quilting, and a strong use of pattern/ scale, new emphasis is paid to the classic polo, leather jackets and knits. Luxe Sport focuses on the Hi-Lo combination of wearing Tailoring with Sportswear and merges athletic silhouettes with premier fabrics such as sweatpants with cashmere trim and Milano stitch knit jackets with nylon; resulting in a versatile, modern day uniform.
The hooded tracksuit in grey is worn over white polo shirt to override the old sports cliché. The art of tonal layering is elevated by the dark grey down vest, with a fashion-forward renewal of the sports statement by replacing trainers with the stylish high rise boots. Black parka jacket, the iconic sportswear, creates a richly layered look with the zip-up windbreaker and loose-fit pants. The head-to-toe style in black is cleverly touched up with the white shirt to define sleek chic for menswear. Colours continue to take centre stage, with the art of colour coordination coming alive in the wool tracksuit in tonal grey. Crafted from a collage of fabrics, the black jacket is matched with black leather boots to complete a perfect combination of sport and luxury.
Modern Estate provides a program of essentials and sportswear for a more contemporary aesthetic. Outerwear cut from English tailoring cloth, and is tonally layered to back the suit, introducing “The New Three Piece” – a true distortion of an icon. Touches of manipulated Liberty floral are seen on jumpers and shirting, and are double printed/enlarged for an exaggerated effect. The formal/sport distortion theme continues in a vignette of styles that encompass these opposing worlds in a front/back combination.
The peacoat, one of the season’s staples, is elevated by the sophisticated zipped pockets. Subtle styling draws together the unstructured jacket and tailored pants to accentuate the relaxed yet lively air. The heralded leitmotif of the seasonal look is featured on the catchy Liberty floral print top. New silhouette marks out the slouchy pants, to be styled with the traditional blazer for a fresh sensibility. Two-way pockets and inner pockets add to the volume of the down jacket in grey, exemplifying the easy yet contemporary style. The tailored blazer makes a polished styling choice for a weekend date, to be finished with the dark blue tracksuit in high neck design for a modern take on sportswear.
Evening Regalia invokes military accents in evening jewel tones with definitive lines and textural signature patterns. Single breasted officer’s coats are distorted and appear as Double breasted, and the hexagon motif appears again as an enlarged graphic ideal for E-Commerce shopping– introducing a new dimension of stylistic quality to the brand.
The black woolen coat with eight silver buttons gives winter a military shape. The mixed-texture knit jacket, worn with cotton pants, finds its way easily into every occasion from day to night. For a breakaway from the formal look, the unusual combination of white shirt and jogger pants brings a modern and versatile edge to the daywear. Black leather jacket with hexagonal quilting makes an effortless yet stylish transition to a more formal occasion by night. Leather jackets, another winter staple, come in burgundy and refined details including two rows of parallel stitches on the collars and shoulders for a military touch in coordination with the black leather shoes. Worn under the jacket are knitwear and light grey jeans, typifying the versatility of the brand’s styling lexicon with a touch of relaxed elegance.
About FW 2015 Campaign
The advertisement campaign video was shot in White Cliffs of Dover, one of the most recognizable landmark in England. The brand invited highly acclaimed fashion photographer and film director – Sebastian Faena to shoot for this season’s campaign video. Having rich experience in capturing different moments of celebrities and models, Lady Gaga and Celine Dion were also shot under the camera of Faena. Simon Nessman and Imogen Waterhouse, who were from British Columbia and New York respectively, acted as the cast of the video. Being one of the most popular male model in the world, Nessman topped the list of Sexiest Men and Top Icon Men on Models.com. Playing the role of love of Nessman’s life, Imogen Waterhouse was also listed as one the most irresistible women by Tatler.
The White Cliffs of Dover embodied the Britishness of the brand and the outdoors. The sea collided with the cliffs, marrying the outdoor life and the freshness of the English countryside. Nessman and Waterhouse spent a romantic weekend together, guided by their curiosity and charged by their courage, they explored the White Cliffs and created different romantic and effortless scenes that were true to Kent & Curwen’s brand DNA. The campaign is completed by a unique piece of background music written exclusively for Kent & Curwen, echoing with the new perspective defined by the brand.
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