Kent & Curwen Sponsors a Charity Cricket for Wounded Heroes

Under sunny skies, Kent & Curwen hosted the Kent & Curwen Flannels for Heroes charity cricket match on the historical grounds of the Chelsea Royal Hospital at Burton Court, London, to benefit wounded British servicemen through the charities Help for Heroes and Walking with the Wounded. The day of cricket and charity auctions raised over £45,000 and featured 20-innings matches between the teams; Cadbury Cavaliers, WHEB Group 2012, Herrick Warriors 2012, and Milbank Malaprops. At the end of play, Milbank Malaprops emerged victoriously; lifting the Kent & Curwen Flannels for Heroes 2012 Cup. The event featured a host of celebrated cricketers and guests, including Kevin Pietersen, who captained the England Test Squad and the One Day International Teams in 2008/2009; Michael Vaughan, who was voted one of the best batsmen in the world following the 2002/2003 Ashes; Isa Guha, who played for England in the 2005 Women’s World Cup; and Ben Goldsmith, the youngest son of the late billionaire Sir James Goldsmith, who founded WHEB Group. Also lending their supports to this worthwhile cause were Lady Frederick Windsor, HSH Princess Olga Romanoff and legendary actress Peggy Cummins, who supported the original fund raising exhibition matches of the Hollywood Cricket Club in the 1940’s. Tim Brocklehurst, who co-founded Flannels for Heroes said: “Flannels for Heroes is a celebration of the traditional British summer with cricket and garden parties in Chelsea. We are especially grateful to Kent & Curwen for providing authentic cricket flannels to all cricketers, just as they did to the Hollywood teams of the thirties and forties. It is the first time in thirty years that everyone on the pitch is wearing traditional English flannels.” Kent & Curwen has built over eight decades of sporting heritage, with an emphasis on cricket. Established in 1926 by Eric Kent and Dorothy Curwen as the definitive supplier of club and regimental ties, Kent & Curwen went on to produce cricket knits that became an iconic sporting fashion. During Hollywood’s Golden Age, the brand dressed the dashing members of The Hollywood Cricket Club, with stars like Laurence Olivier, Errol Flynn, ‘Sherlock Holmes’ star Basil Rathbone and film legend Boris Karloff; all cutting a glamorous dash in Kent & Curwen cricket jumpers. David Au, Group Chief Marketing Officer of Kent & Curwen said, “We are proud to reconnect to an important charity, Flannels for Heroes,benefiting servicemen today as we did 70 years ago; and to authenticate the fashion used for a traditional and historic event for cricket.” Kent & Curwen today has over 132 stores located in 63 cities across the world. The flagship store in London is located on 2 Piccadilly Arcade. In Asia, Kent & Curwen continues to sponsor the Kent & Curwen Centenary Sprint Cup with The Hong Kong Jockey Club, and is appointed as the ‘Official Uniform Sponsor’ of the Hong Kong Olympics delegation to the 2012 London Olympic Games.