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Kent & Curwen
| 22 March 2012
Kent & Curwen Unveils the Official Hong Kong Olympic Team Uniforms
In celebration of their appointment as “Official Uniform Sponsor” of the Hong Kong, China Olympic Delegation to the 2012 Olympic Games, quintessential English menswear brand Kent & Curwen held an exclusive luncheon for press and special guests in the Western Dining Room & Oyster Bar at the Hong Kong Jockey Club Happy Valley Racecourse on the 22
of March. During the event, Kent & Curwen unveiled the official athletes’ ceremonial and casual uniforms, and launched the commemorative Kent & Curwen Hong Kong Olympic Team Capsule Collection that is sold in allHong Kong retail stores.
Representatives from theHong Kong, China Sports Federation & Olympic Committee (SF&OC) Mr. Timothy Fok, Mr. Pang Chung, and Mr. Kenneth Fok attended as special guests and they were presented with their personalized Kent & Curwen Hong Kong Olympic Team Capsule polos with their initials embroidered as a souvenir from Mr. Danny Lau, Group Chief Operating Officer of Trinity Limited. Ms. Sabrina Fung, Brand Managing Director of Kent & Curwen thanked everyone for attending the press conference and added, “We are extremely proud and honored to dress theHong Kongdelegation to the London 2012 Olympic Games and to be presented on the biggest and most important sporting stage in the world. I want to wish our athletes the best of luck, and I’m confident you’ll do us all proud!”
Olympian hopefuls from the Hong Kong Team, gymnasts Shek Wai Hung and Wong Hiu Ying (Angel) and badminton players Yip Pui Yin and Wong Wing Ki (Vincent) were also present at the luncheon. Dressed in Kent & Curwen Hong Kong Olympic Team Capsule polos, the four shared their experiences on preparing for the games, discussing their training regimen and other anecdotes. Yip Pui Yin expressed her appreciation to Kent & Curwen for adding the casual look to their official uniforms, “We are all delighted to see these new casual uniforms, as it has never been offered by our uniform sponsors before. The tailoring and material used for both the ivory cardigan and the cotton pique polo shirts ensure great comfort to the athletes.”
To showcase the inspiration behind the designs for the official uniforms and the Hong Kong Olympic Team Capsule Collection, a heritage wall relating Kent & Curwen’s historical association with cricket, rugby, tennis, rowing and horse racing was on display, together with iconic looks from the Spring Summer 2012 new collection and golf collection. The highlight of the event for the guests was the opportunity to personalize their Hong Kong Olympic Team Capsule souvenir polos with special initials and motifs using the instant monogramming service that Kent & Curwen made available on the day.
About Kent & Curwen
Kent & Curwen is the quintessential English luxury menswear brand with over 85 years of heritage. The brand’s strong association with sports began with the production of cricket sweaters and sponsorship of the English and Australian National Cricket Teams in the 1970s. Since then, the brand had also been an apparel sponsor for Wimbledon tennis and golf professionals.
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