,  |  17 June 2013

Kent & Curwen’s SS14 at London Collections: Men 2013

June, 2013 (New York, NY) – Storied menswear brand Kent & Curwen presented selections from its spring / summer 2014 collection at London Collections: Men.   Alongside the bespoke tailors of Savile Row andLondon’s best shirt makers and hatters, Kent & Curwen debuted a total of 15 spring looks to the international press and buying community.   Styled by Jo Levin of British GQ, the group presentation—“English Gentleman at Lord’s Pavilion”— showcased models dressed in Savile Row’s finest, acting as a reminder that the preeminent street still serves as the capital of masculine style on which Kent & Curwen was born nearly a century ago.
The presentation was located at the prestigious Lord’s Cricket Ground in centralLondonon June 17, 2013 from 4:30 to 6:30pm,—an apt setting for the Kent & Curwen brand.  Having introduced the iconic cricket sweater in 1930, Kent & Curwen’s ties to cricket and contributions to the sport’s now standardized uniform are vast.   Upon its debut, Kent & Curwen’s cricket sweater quickly became a staple of the brand and its British influence.  Later, the brand’s cricket designs were adopted by film stars of the Golden Age of Hollywood and members of the Hollywood Cricket Club and
Kent & Curwen went on to become the official outfitters to the English Cricket Team.  Today, its cricket line remains a classic within British gentleman’s fashion.
Kent & Curwen’s 15 dedicated looks, part of the over 60 looks presented at English Gentleman at Lord’s Pavilion, featured a fine group of models dressed in a range of apparel, including spring suiting, summer sport jackets, cricket blazers, sweaters, and more.   A few of the models were also outfitted in a modernized and re-interpreted cricket “uniform” consisting of mixed fine cream wool trousers, contemporary cricket blazers, ivory cashmere cricket vests, and more from Kent & Curwen’s spring / summer 2014 collection.
Most recently, Kent & Curwen announced its re-launch in Europe and debut inNorth Americaunder the stewardship of President Craig Reynolds and Creative Director Michael Sondag.   A modern take on sportswear with the contemporary gentleman in mind, Kent & Curwen now offers sportswear, outerwear, and accessories, blending exquisite British tailoring with modern design to create luxury product at an accessible price point. Subtle influences that speak to Kent & Curwen’s heritage are incorporated throughout each collection, including its signature color, field green, which represents the grass on a cricket field, top-stitching on jeans replicating stitches on a cricket ball, and the brand’s logo, which still features the Royal Arms of London.
Kent & Curwen’s ambitious 2013 plans also include the opening of a new store at No 2 Savile Row in centralLondonand its firstU.S.retail store onManhattan’sUpper East Side.  No 2 Savile Row,Londonis slated to open in October 2013 with theNew Yorkstore anticipated to open shortly thereafter.  Kent & Curwen’s will be available beginning this fall at select Bloomingdale’s, Nordstrom and The Bay locations as well as Harrods London, other specialty stores and planned Kent & Curwen boutiques.
For more information about the English Gentleman at Lord’s Pavilion presentation, please visit www.savile-row-london-collections.com.