,  |  5 November 2013


WHAT: Gieves & Hawkes Creative Director Jason Basmajian hosted a dinner and rooftop cocktails to celebrate the brand’s new opening on Ice House Street

WHEN: 7:30pm Wednesday 30th October 2013

WHERE: Duddell’s

WHO: Jason Basmajian, Ray Clacher, Jake Parkinson Smith, Kevin Lam, Yana and Stephen Peel,  Aron and Laura Harilela, Alan Lo, Yenn Wong, Andre Fu, Jamie Ku, Susan Sng, Olivia Buckingham, Jacqueline and Stanley Sun, Helen Ma, Max Johnson, Jake Astor, Elliot Tenzer, Laurianne Dufay.

Gieves & Hawkes hosted a private dinner and cocktail for VIP guests, top press and Creative Director Jason Basmajian’s closest friends and collaborators, to celebrate the brand’s new opening on Ice House Street. The event brought together some of the most recognisable and influential names in fashion, design, art and architecture. “Hand Made in England” collection was on display for the night, guests enjoyed music by renowned DJ Simon Pang as well as having portraits taken by photographer Earl Wan.

Collection summary

Modern silhouette are presented for daytime in pared down and luxurious fabrics, urban tweeds, graphic Shetlands, black cashmere and super fine 150’s, all from the world’s top mills. For evening, a velvet dinner jacket in peacock or midnight blue makes a stylish statement, especially when paired with patent dress slippers.
On tailored items, sleeves, are left unfinished, allowing button holes to be added bespoke to each customer.
Gieves & Hawkes Ice House Street
Recently opened, Gieves & Hawkes Ice House Street boutique represents the best of British tailoring in the heart of Central, a unique showcase for the new “Hand Made in England” collection which is designed by Creative Director Jason Basmajian and is entirely produced by artisanal craftsmen in the UK. Internationally this collection is available at No. 1 Savile Row and Ice House Street boutique exclusively.
Gieves & Hawkes
All over the world, “Savile Row” stands for the very best in men’s tailoring, and Gieves & Hawkes is proud located at the remarkable address – “No. 1 Savile Row”.  Gieves & Hawkes marks 240 years of service as Military Outfitters and offer this modern approach to the discerning English gentleman.  Gieves & Hawkes takes inspiration from a rich archive and history while also drawing on over two centuries of craftsmanship and innovation.  The finest fabrics, the highest quality design and production, knowledgeable consultants and superlative service: this is what Gieves & Hawkes stands for and why Gieves & Hawkes appeals across the generations, as we have for well over 200 years.
Jason Basmajian has over two decades experience as a creative manager of major international clothing brands. He was Director of Menswear at Calvin Klein, and held the same post at Donna Karan in New York, after which he became Creative Director of ST Dupont in Paris. Subsequently he joined Brioni in 2007 as Artistic Director. Whilst at Brioni he spearheaded the company’s modernisation and consolidation as one of the leading global luxury brands. Jason joined Gieves & Hawkes on Monday 21st January 2013 and assumed full responsibility for all areas of product design and development, taking the brand to another level globally as well as locally.
“Hand made in England” collection showcase
“Hand made in England” collection showcase
Gieves & Hawkes cocktail venue
Gieves & Hawkes cocktail venue
Gieves & Hawkes cocktail venue
Kevin Lam, Ray Clacher & Jason Basmajian photographed with “Hand Made in English” Collection showcase as the backdrop
Ray Clacher, Tara Chellaram & Sameer Ahmed shared a pleasant conversation
Aron Harilela, Laura Harilela & Jake Astor at Gieves & Hawkes cocktail
Elliot Tenzer attended Gieves & Hawkes cocktail with Laurianne Dufay
Susan Sng & Helen Ma attended the cocktail in style
Yana Peel attended Gieves & Hawkes cocktail wearing the brand’s classic white shirt, in support to great friend Jason Basmajian with her presence