The Ageless Elegance of CERRUTI 1881 captured in the new Fall/Winter 2012 Advertising Campaign by Paolo Roversi

CERRUTI 1881 and Paolo Roversi share a long history together and have again combined their talents for the new Fall/Winter 2012 advertising campaign of the Parisian fashion house. The visuals, shot by the “Maestro” himself, have been conceived and executed in the purest Cerruti spirit. As always, a distinctive light catches a look, an expression, an attitude – as fleeting as it is intense. The model is Lucho Jacob, in poses that are alluring yet not provocative, powerfully masculine yet sensitive, and – as ever – effortlessly romantic. With a certain air of Italian verismo, the images are never too sharp, never too polished. Poses are natural, as if the photographer has caught the subject unawares. If there is one message to take away from the new CERRUTI 1881 F/W12 campaign it is this: the Cerruti man – combining formal and casual chic – is back!