,  |  27 January 2013

The Kent & Curwen Centenary Sprint Cup – 2013

Celebrates a new beginning with the launch of the “Lion Jack Club”

Sunday, January 27, 2013 – British luxury menswear brand, Kent & Curwen, once again reinforces their association with the royal sport of horseracing by holding the Kent & Curwen Centenary Sprint Cup 2013 at the Hong Kong Jockey Club Sha Tin Racecourse. The much anticipated social event gathers some of the captains of industries and VIPs, including Dr. Victor Fung, Dr. William Fung, Dr. Allan Zeman, Mr. Tsang Yum Pui, Ms. Sabrina Fung Lam, Mr. Eric Fok, Ms. Dee Poon, Mr. David Wong, and Mr. Winfried Engelbrecht-Bresges, Chief Executive Officer of the Hong Kong Jockey Club.
The prestigious event celebrated the brand’s new tagline, “From the life of sport to the sport of life”. Indeed, brand Ambassador Aaron Kwok, who fully personifies the life of sport, was joined by 230 esteemed guests who all enjoyed a Sunday afternoon filled with exciting races while embracing British luxury and heritage.
As one of the premier events of the horse-racing calendar, the Kent & Curwen Centenary Sprint Cup is well-known for its extraordinary lineup of races and entertaining programs, and this year’s event is no different. This year, the HK$4.5 million stake Kent & Curwen Centenary Sprint Cup 1000m, HK G1 (Group 1: term used for the highest level of stakes races and attracts the best horses) has been programmed as the first leg of the Hong Kong Speed Series (formerly the Champion Sprint Series) since the 2005/06 season. The welcome luncheon was held in the Jockey Club Box, and the famous room was transformed into a modern gentlemen’s club. Complete with a whiskey bar, cigar roller fromDominican Republic, and cigar bar on the balcony, the event also featured the familiar sight of some of the Queen’s Guards standing to attention at various locations of the Jockey Club Box!
Paying tribute to this special occasion, Mrs. Sabrina Fung Lam, Brand Managing Director of Kent & Curwen, took the opportunity to commemorate the establishment of the Kent & Curwen Lion Jack Club. The beginning of this exclusive club started off consisting of 4 members, namely Mr. Brian Li, Mr. Adrian Cheng, Mr. Thomas Zhongand Mr. Arthur de Villepin. These four founding members were selected to be the club’s first honorary members as they are all individually accomplished in their own fields and have been intimately involved with philanthropic deeds during their successful careers.
Mr. Brian Li was named Deputy Chief Executive of the Bank of East Asia in 2009, and then as Independent Non-Executive Director and a member of the Audit Committee in 2011. After his graduation from Harvard University, Mr. Adrian Cheng worked at Goldman Sachs and UBS before joining the New World Group where he is now Chairman of NWSI, Executive Director and Joint General Manager of New World Development Company Limited. Mr. ThomasZhongis the first private media entrepreneur in China and the Founder and Executive Chairman of Modern Media Group. Mr. Arthur de Villepin is the son of Dominique de Villepin, former Prime Minister of France. Arthur is also the cofounder of Pont des Arts, one of the leading pioneers to create unique wine labels with exclusive wines.
Furthermore, each have a strong passion for British heritage, and with their own individualistic styles, have proven themselves outstanding examples of Kent & Curwen ambassadors.
Kent & Curwen has always been true to their sporting heritage and British roots, and this year, the legacy is realized with the tagline “From the life of sport to the sport of life”. The spirit of the new Kent & Curwen SS13 collection, as well as their British Heritage Brands debut collection for theUSand EU Markets, was showcased through a model presentation headed by China’s leading celebrity model, Rock Ji.
Kent & Curwen has grown from being a manufacturer of club, college and regimental neckties inEngland, to being a truly international, ready-to-wear lifestyle and fashion retailer. In line with other global brands and strategies, Kent & Curwen will continue its international expansion into theUnited Statesand Europe in 2013, and in the same year, open their new flagship store in the famous men’s tailoring hub of Savile Row inLondon.
To top it off, Kent & Curwen has also specifically designed a limited edition Riding Jacket this season dedicated to this special event. Sported by their brand ambassador, Aaron Kwok, the jacket is tailored in an ash-grey colour and was exclusively available for purchase at the pop-up store next to the members’ main entrance.
Furthering the delightful theme of this classic British day, a very recognizable, red English post box was placed at the pop-up store where guests can write on an exclusively designed post card, and have it immediately mailed to their friends and families on the spot.
After the exciting Kent & Curwen Centenary Sprint Race, the brand’s ambassador Aaron Kwok joined Mrs. Julia Fung, Dr. Victor Fung, Mr. Sunny Wong, Group Managing Director of Trinity Limited and Mrs. Sabrina Fung Lam, Brand Managing Director of Kent & Curwen, to present the “Kent & Curwen Centenary Sprint Cup” trophy to Mr. Cheng Ka Shing, owner of the winning horse, Eagle Regiment.
Notes to editors:
Kent & Curwen
Kent & Curwen was established in 1926 by Eric Kent and Dorothy Curwen. The company first began as a manufacturer of military, club, and college repp ties that helped define 20th century British style. In the 1930s, Kent & Curwen introduced the iconic cricket sweater and went on to be the supplier to major sporting events and clubs, even finding its way across theAtlanticto outfit the Hollywood Cricket Club and Palm Springs Racquet Club. It wasn’t long before such royals as the Prince of Wales and the Duke of Kent were seen sporting Kent & Curwen. More than fifty years after the brand’s creation, the Three Lions Herald became Kent & Curwen’s registered trademark. An undeniable symbol of excellence used by King Richard, the logo made clear that the brand was as regal and distinguished as ever.
Today, Kent & Curwen represents British heritage with the dust blown off. Our iconic wardrobe staples now serve as the foundation for a world of modern style. Each design is made with the well–dressed man in mind—a man who appreciates fine craftsmanship and the balance between timeless and timely. Kent & Curwen is the embodiment of stylish tradition.
With new progression and concepts, 2013 will certainly be an exciting and busy year with the latest flagship store at No. 2 Savile Row, the home for all menswear and sartorial heritage.
Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club is not only one of the world’s leading horse racing organizations, but also a world top 15 charitable organization and Hong

Kong’s largest community contributor, donating HK$1.7 billion in 2012. It is also a major taxpayer,Hong Kong’s single largest by far, generating over HK$16 billion a year for public funds. The Club pioneers technology applications for sporting and

betting entertainment, striving for the highest levels of customer service. As a membership club, it is recognized as one ofAsia’s most prestigious, with more than 23,000 members. These multifaceted roles make it a well-respected and remarkable organization, dedicated to its mission of enhancing the quality of life for all Hong Kong people.